Panorama Studios - Panorama Studios
Financial Performance
Revenue Growth by Segment
The Indian film industry grew 3.3% YoY to INR 2.5 trillion in 2024. Within the sector, the production segment is projected to grow at a 23.6% CAGR through 2030, while mid-sized regional films saw box office collections grow 14% YoY in H1 2025. Digital and ancillary rights now contribute over 40% of total film revenue.
Geographic Revenue Split
India accounted for 5.2% of the global movie and entertainment market revenue in 2023. Panorama Studios distributes content in 38 countries, up from 33 in the previous year, targeting global markets including China and the UAE.
Capital Expenditure
The Indian government earmarked INR 11.2 trillion (USD 134.5 billion) for capital expenditure in FY26 to drive infrastructure growth, which supports the cinematic ecosystem. Specific PSIL capital expenditure is not disclosed.
Operational Drivers
Raw Materials
Content and scripts (intellectual property), skilled talent (actors/directors), and technical resources (VFX/post-production) represent the primary inputs for the production segment, which is growing at a 23.6% CAGR.
Key Suppliers
Mugafi Private Limited (rights assignment), T-Series (Super Cassettes Industries), Reliance Industries' Jio Studios, and Humble Motion Pictures FZCO.
Capacity Expansion
India produces over 1,600 feature films annually. PSIL is expanding its capacity by opening a new office in Ahmedabad and diversifying into South Indian regional cinema (Telugu and Malayalam markets).
Raw Material Costs
Production costs are escalating due to limited availability of skilled talent and technical resources, adding financial strain and potential delays to large-scale projects.
Manufacturing Efficiency
Adoption of virtual production tools is accelerating movie-making; the production segment is projected to grow at a 23.6% CAGR through 2030 due to these technological shifts.
Logistics & Distribution
Distribution reaches 38 countries. Digital and ancillary rights (OTT/Satellite) now account for over 40% of film revenue, reducing reliance on traditional theatrical logistics.
Strategic Growth
Expected Growth Rate
10%
Growth Strategy
PSIL is targeting growth through the acquisition of exclusive airborne rights for regional films to monetize content in captive audience environments. They are also leveraging strategic partnerships with T-Series for Malayalam cinema and Jio Studios for production, while expanding their global distribution footprint to 38 countries.
Products & Services
Theatrical film releases (Hindi, Marathi, Telugu, Malayalam), music rights via Panorama Music, and in-flight entertainment content via Panorama Studios Inflight LLP.
Brand Portfolio
Panorama Studios, Panorama Music, Panorama Studios Inflight.
New Products/Services
Hindi dubbed version of the film 'Kuberaa' starring Nagarjuna and Dhanush; Telugu film 'ROTI KAPDA ROMANCE'; and new Malayalam cinema projects in collaboration with T-Series.
Market Expansion
Expansion into the South Indian film sector (Telugu and Malayalam) and opening a new regional office in Ahmedabad to tap into diverse regional narratives.
Market Share & Ranking
India is the world's largest film producer (1,600+ films); PSIL is a significant player operating across six major filmmaking domains.
Strategic Alliances
Partnerships with Reliance Industries' Jio Studios, Super Cassettes Industries Pvt. Ltd. (T-Series), Humble Motion Pictures FZCO, and Mugafi Private Limited.
External Factors
Industry Trends
The industry is shifting from theatrical to digital-first revenue, with OTT users reaching 547 million in 2024 (14% YoY growth). The market is projected to reach USD 10,172.7 million by 2030 at a 10% CAGR.
Competitive Landscape
Key competitors include major studios like Dharma Production, Yash Raj Films, and T-Series, as well as OTT platforms like Netflix, Amazon Prime, and Disney+.
Competitive Moat
PSIL maintains a competitive advantage through its 360-degree filmmaking model covering project development, production, post-production, distribution, music, and publicity design, alongside high-profile partnerships with Jio Studios and T-Series.
Macro Economic Sensitivity
The sector is sensitive to India's GDP growth (estimated at 6.5% for FY25) and rising disposable income, which enables higher consumer spending on entertainment.
Consumer Behavior
Audiences are increasingly gravitating toward digital platforms and demanding high-quality, on-demand regional content (Telugu/Malayalam) with universal appeal.
Geopolitical Risks
A proposed 100% US tariff on foreign films poses a risk to export revenues and the $20 billion post-production outsourcing industry.
Regulatory & Governance
Industry Regulations
Operations are subject to censorship and regulatory frameworks that can impact creative freedom and release timelines. 100% FDI is permitted in all film-related activities.
Taxation Policy Impact
The government provides subsidies and tax incentives to enhance production capabilities and distribution networks.
Risk Analysis
Key Uncertainties
Digital piracy risks undermining 40% of revenue streams; escalating production costs and talent availability constraints; and potential 100% US tariffs on foreign film exports.
Geographic Concentration Risk
Revenue is primarily India-centric (5.2% of global market), but the company is mitigating this by distributing in 38 countries and targeting global airborne rights.
Third Party Dependencies
Dependency on rights owners like Mugafi Private Limited for content acquisition and major studios like T-Series and Jio Studios for co-production and distribution.
Technology Obsolescence Risk
The rapid integration of AI, VFX, and immersive technologies (VR/AR) demands ongoing investment; traditional studios that fail to adapt face significant disruption risks.