CMRSL - Cyber Media Res.

📊 NSE: CMRSL 🏢 Computers - Software - Medium / Small 📅 Last Updated: 12/13/2025 21:17

💰 Financial Performance

Revenue Growth by Segment

Digital Services revenue fell 13.8% to INR 7,593.71 Lakhs in FY25 from INR 8,808.93 Lakhs in FY24. Overall consolidated revenue from operations decreased by 14.09% to INR 7,502.63 Lakhs.

Geographic Revenue Split

Not disclosed in available documents; however, the company plans to expand into international markets in FY 2025-26.

Profitability Margins

PAT margin fell to 3.05% in FY25 from 4.08% in FY24. PBT margin declined to 3.86% from 5.60% YoY. These declines were primarily driven by a 14.09% reduction in revenue from operations while fixed costs remained relatively stable.

EBITDA Margin

EBITDA margin was 4.98% in FY25, down from 7.78% in FY24, representing a 36% decline in margin efficiency due to reduced advertiser spends.

Capital Expenditure

Not disclosed; management declined to share specific investment figures for the development of the CMGalaxy product.

Credit Rating & Borrowing

Not disclosed in available documents; however, the Interest Coverage ratio fell from 7.10 to 5.10 times YoY.

⚙️ Operational Drivers

Raw Materials

Not applicable (Service-based company); primary costs are Digital Media Spends and Technology Infrastructure.

Import Sources

Not applicable.

Key Suppliers

Google, Meta, and LinkedIn (Platform partners for media buying and programmatic services).

Capacity Expansion

Not applicable; focus is on team expansion and technology investment rather than physical capacity.

Raw Material Costs

Operating expenses for Digital Services were INR 7,300.48 Lakhs, representing 96.1% of segment income.

Manufacturing Efficiency

Not applicable.

Logistics & Distribution

Not applicable.

📈 Strategic Growth

Growth Strategy

CMRSL is transitioning to product-led revenues via CMGalaxy, an AI-native SaaS platform. The strategy includes merging performance and programmatic units to increase outreach, integrating AI workflows (ChatGPT/Gemini) to improve competitiveness, and expanding into international markets in FY 2025-26.

Products & Services

CMGalaxy (SaaS platform), Auxo Ads (Programmatic media buying), Market Trackers, Custom Dashboards, Performance Marketing, and Media Buying services.

Brand Portfolio

CMRSL, CMGalaxy, Auxo Ads.

New Products/Services

CMGalaxy (SaaS platform) and AI-driven marketing solutions; specific revenue contribution % not disclosed.

Market Expansion

Targeting international markets in FY 2025-26 to drive long-term growth.

Strategic Alliances

Google, Meta, and LinkedIn.

🌍 External Factors

Industry Trends

Digital spend is dominated by FMCG (32% at INR 18,541 Cr) and E-commerce (11% at INR 6,131 Cr). Trends include a shift to programmatic buying and AI-driven marketing solutions.

Competitive Landscape

Competing as a single-stop shop in a market where FMCG and E-commerce are the largest spenders; competing against other digital agencies and programmatic platforms.

Competitive Moat

Moat is built on a proprietary technology stack (CMGalaxy/Auxo Ads), brand position as a 'single-stop shop', and high customer retention in the programmatic space.

Macro Economic Sensitivity

High sensitivity to advertiser budgets; revenue fell 14.09% in FY25 due to reduced spends across advertisers linked to economic conditions.

Consumer Behavior

Shift toward online videos (28% share), social media marketing (23%), and paid search (18%).

Geopolitical Risks

Global geo-political uncertainty is cited as a factor impacting digital marketing evolution and advertiser confidence.

⚖️ Regulatory & Governance

Industry Regulations

Compliance with Companies Act 2013 and SEBI Listing Regulations; internal financial controls were verified as adequate and operating effectively as of March 31, 2025.