ICICIPRULI - ICICI Pru Life
Financial Performance
Revenue Growth by Segment
Individual New Business Premium (NBP) grew 11.2% YoY in FY2025, recovering from a 3.7% growth in FY2024. Annual Premium Equivalent (APE) growth drove Value of New Business (VNB) to INR 2,370 Cr in FY2025 from INR 2,227 Cr in FY2024.
Geographic Revenue Split
The company has been operational pan-India since 2001, utilizing a network of 24,300 bank branches and over 1,400 non-bank partnerships to distribute products across the country.
Profitability Margins
Value of New Business (VNB) margin improved to 24.5% in H1 FY2026 from 22.8% in FY2025. Return on Embedded Value (RoEV) stood at 13.1% in FY2025 compared to 14.1% in FY2024. Profit After Tax (PAT) grew 26% YoY to INR 601 Cr in H1 FY2026.
EBITDA Margin
VNB margin of 24.5% in H1 FY2026 reflects core profitability, driven by a higher mix of protection and non-par business and improved product-level profitability through sum assured multiples.
Capital Expenditure
The company continues to invest in creating capacity, digitalization, and improving brand awareness to deliver sustainable VNB growth, though specific INR Cr figures for planned capex were not disclosed.
Credit Rating & Borrowing
Crisil reaffirmed 'Crisil AAA/Stable' on subordinated debt. The company maintains a healthy solvency margin of 2.13 times as of September 30, 2025, well above the regulatory requirement of 1.50 times.
Operational Drivers
Raw Materials
Not applicable for life insurance services; primary operational costs are commissions and operating expenses.
Import Sources
Not applicable for life insurance services.
Key Suppliers
Not applicable for life insurance services.
Capacity Expansion
Current distribution capacity includes 50 bank partners with 24,300 branches and 1,400+ non-bank partnerships. Added 90+ non-bank partners in recent periods to expand reach.
Raw Material Costs
Cost to premium ratio reduced to 19.2% in H1 FY2026 from 22.0% in H1 FY2025. Savings line cost to premium ratio decreased to 12.7% from 15.5% in the same period.
Manufacturing Efficiency
Claim settlement ratio was 99.3% for H1 FY2026. Thirteenth and forty-ninth month persistency ratios stood at 85.3% and 70.5%, respectively, as of September 30, 2025.
Logistics & Distribution
Bancassurance APE distribution mix was 30.2% in H1 FY2026, while proprietary channels (agency and direct) contributed 39.2% to overall APE.
Strategic Growth
Expected Growth Rate
11.20%
Growth Strategy
Achieving growth through channel diversification (50 bank partners), increasing sum assured multiples, longer tenure policies, and higher rider attachments. The company is also leveraging a benign base in H2 FY2026 and expected benefits from GST reforms.
Products & Services
Life insurance policies including Unit-Linked Insurance Plans (ULIPs), Retail Protection, Credit Life, Group Term, and Annuity products.
Brand Portfolio
ICICI Prudential Life Insurance.
New Products/Services
Annuity is an emerging product focus due to retirement planning needs. Retail protection continues to be a core focus area alongside credit life and group term business.
Market Expansion
Expanding through 1,400+ non-bank partnerships and 50 bank tie-ups including Standard Chartered, IDFC First, and IndusInd Bank to reduce dependency on any single channel.
Market Share & Ranking
Market share among private players was 11.4% as of September 30, 2025, down from 13.2% as of March 31, 2025.
Strategic Alliances
Exclusive tie-up with ICICI Bank (51% owner) and partnership with Prudential Corporation Holdings Limited (22% owner).
External Factors
Industry Trends
The industry is shifting towards higher surrender values and GST reforms. Removal of GST on individual policies is expected to push higher sales volumes but squeeze base margins.
Competitive Landscape
Facing intense competition from other private insurers, leading to a market share decline from 13.2% to 11.4% in FY2025.
Competitive Moat
Sustainable moat derived from the 'ICICI' brand name, a 99.3% claim settlement ratio, and a massive distribution network of 24,300 bank branches, providing high switching costs and trust.
Macro Economic Sensitivity
ULIP growth is highly sensitive to equity market buoyancy, which drove the 11.2% YoY NBP revival in FY2025.
Consumer Behavior
Increasing demand for retirement planning is driving growth in the annuity segment, while equity market performance dictates ULIP demand.
Regulatory & Governance
Industry Regulations
IRDAI regulations regarding increased surrender values and the removal of GST on individual policies are key factors affecting product design and profitability.
Environmental Compliance
The company published an ESG Report for FY2025, though specific compliance costs were not disclosed.
Taxation Policy Impact
Budget announcement regarding taxation on returns from life policies with premiums > INR 5 lakh per annum impacted FY2024 growth. GST on commissions and operating expenses is an ongoing monitorable.
Risk Analysis
Key Uncertainties
The impact of GST on the existing book is estimated to have a 1% negative impact on Embedded Value (EV). Ability to maintain VNB margins amidst rising competition is a key monitorable.
Geographic Concentration Risk
Operates pan-India with no specific regional concentration disclosed; however, distribution is tied to the branch networks of its 50 bank partners.
Third Party Dependencies
High dependency on bancassurance partners for 30.2% of APE, with ICICI Bank being a critical strategic partner.
Technology Obsolescence Risk
Mitigating tech risks through continuous investment in digitalization and technological capabilities to provide superior customer experience.
Credit & Counterparty Risk
Superior liquidity with a debt investment book of INR 1,36,893 Cr, of which 98.28% is in sovereign or 'AAA' rated instruments as of September 30, 2025.