SMARTEN - Smarten Power

📊 NSE: SMARTEN 🏢 Other Electrical Equipment 📅 Last Updated: 11/13/2025 15:25

💰 Financial Performance

Revenue Growth by Segment

Consolidated revenue from operations grew 3.36% YoY to INR 201.75 Cr in FY25. The segment split is dominated by Sale of Products at 99.65% (INR 201.04 Cr) and Sale of Services at 0.35% (INR 0.71 Cr). H1 FY26 revenue reached INR 115.26 Cr, a 6.5% increase over H1 FY25.

Geographic Revenue Split

Primarily domestic (India) focused, with strategic expansion plans targeting emerging global markets in Africa, Asia, and the Middle East. Specific regional percentage splits are not disclosed in available documents.

Profitability Margins

PAT margin improved from 5.65% in FY24 to 6.28% in FY25. H1 FY26 PAT margin stood at 5.10% (INR 5.88 Cr). The company aims for margin improvement through backward integration and manufacturing automation.

EBITDA Margin

EBITDA margin increased from 6.91% in FY24 to 8.39% in FY25, representing a 21.4% improvement in core profitability. Management targets early double-digit EBITDA margins (10%) for FY27.

Capital Expenditure

Historical CapEx includes the acquisition of the Su-Urja battery plant using IPO proceeds. Planned CapEx includes an inverter expansion plant expected to be operational by the end of March 2027 to support the transition to a manufacturing-driven model.

Credit Rating & Borrowing

Debt to Equity ratio increased from 0.26 in FY24 to 0.43 in FY25. Finance expenses rose 34.11% YoY to INR 80.48 Lakhs, reflecting increased borrowing for capacity expansion.

⚙️ Operational Drivers

Raw Materials

Key raw materials include transformers, printed circuit boards (PCB), electrification wires, and battery components (Lithium/LED mentioned as critical inputs). Cost of materials consumed represented 36.20% of total revenue in FY25.

Import Sources

Reliance on imports for key electronic components and raw materials like Lithium, exposing the company to global supply chain risks and currency fluctuations.

Key Suppliers

Su-Urja was the primary battery supplier (5,000 units/month) prior to its acquisition by Smarten for backward integration.

Capacity Expansion

Current battery manufacturing capacity at Baddi is 8,000 units per month (20Ah–250Ah range). Inverter production capacity is approximately 1,200 units per day. A new inverter plant is planned for completion by March 2027.

Raw Material Costs

Cost of materials consumed was INR 73.56 Cr in FY25. Procurement strategy has shifted from white-label trading to backward-integrated manufacturing to reduce costs and improve quality control.

Manufacturing Efficiency

Management focuses on 'number gain' (volume) to absorb fixed infrastructure costs, targeting 1,000-1,200 units per day to optimize factory utilization.

Logistics & Distribution

Operates through a channel network where area distributors sell to dealers. Freight recovery (INR 1.45 Cr in FY25) is recorded under other income.

📈 Strategic Growth

Expected Growth Rate

30%

Growth Strategy

Growth will be achieved by transitioning from a trading-led model to a manufacturing-driven business via backward integration (Su-Urja acquisition), expanding inverter capacity by 2027, and diversifying from B2B distribution into B2C corporate and project sales.

Products & Services

Inverters, solar products, batteries (20Ah–250Ah), energy metering products, and protection systems.

Brand Portfolio

Smarten

New Products/Services

Recently introduced projects business and corporate sales segments to complement existing distribution channels, targeting 30-40% top-line growth in FY27.

Market Expansion

Targeting mass-market consumer electronics status in India and emerging markets in Africa, Asia, and the Middle East over the next 3 years.

Market Share & Ranking

Positioning as a mass-market brand; specific market share percentage not disclosed.

Strategic Alliances

Acquisition of Su-Urja battery plant to secure the value chain.

🌍 External Factors

Industry Trends

The industry is shifting from standalone power backup to integrated solar and energy storage solutions, growing at 20-30% annually. Smarten is evolving into an integrated energy storage company to capture this trend.

Competitive Landscape

Competes in a fragmented SME sector; focuses on brand building and operational scale ('number gain') to differentiate from white-label traders.

Competitive Moat

Moat is built on backward integration and 22+ years of promoter experience, providing a 2-3% margin advantage over trading-only competitors. Sustainability depends on successful manufacturing scaling.

Macro Economic Sensitivity

Highly sensitive to foreign exchange fluctuations and global inflation due to reliance on imported raw materials and components.

Consumer Behavior

Increasing consumer demand for reliable, affordable, and technology-driven energy solutions in power-deficit emerging markets.

Geopolitical Risks

Trade barriers or geopolitical tensions affecting the supply of Lithium or electronic components from international markets could disrupt production.

⚖️ Regulatory & Governance

Industry Regulations

Must comply with manufacturing standards for power electronics and import/export regulations for electronic components.

Environmental Compliance

Subject to battery manufacturing and disposal standards; specific ESG compliance costs not disclosed.

Taxation Policy Impact

Effective tax rate was approximately 25.5% in FY25, with total tax expenses of INR 4.38 Cr on PBT of INR 17.15 Cr.

⚠️ Risk Analysis

Key Uncertainties

Fluctuations in raw material costs (Lithium/LED) could impact margins by 4-5%; successful integration of the new inverter plant by 2027 is critical for meeting growth targets.