Iconik Sports - Iconik Sports
Financial Performance
Revenue Growth by Segment
Total revenue reached INR 12.71 Cr (1271.19 Lakhs) in FY25, representing an exponential growth of 46,981% from INR 0.027 Cr (2.70 Lakhs) in FY24. Segment-wise performance was reported as not applicable for the current period.
Geographic Revenue Split
Not disclosed in available documents, though the company is headquartered in Mumbai and identifies infrastructure gaps outside metro areas as a key risk, implying a heavy concentration in major urban centers.
Profitability Margins
Operating Profit Margin improved to 27.36% in FY25 from a negative (227.41%) in FY24. Net Profit Margin stood at 20.47% in FY25 compared to a negative (238.52%) in the previous year, driven by the successful pivot to sports management.
EBITDA Margin
EBITDA Margin was 27.36% (INR 3.47 Cr) in FY25, a significant turnaround from an EBITDA loss of INR 0.06 Cr in FY24. This shift is attributed to the commencement of large-scale operations like the World Padel League.
Capital Expenditure
Total assets increased by INR 53.82 Cr, rising from INR 0.49 Cr to INR 54.31 Cr in FY25. This growth was largely fueled by cash and cash equivalents from operations and a further issue of equity shares at a premium.
Credit Rating & Borrowing
Not disclosed in available documents; however, the Debt-Equity ratio shifted to 13.76 in FY25 from (1.13) in FY24 due to significant changes in the capital structure.
Operational Drivers
Raw Materials
As a service-oriented sports management firm, traditional raw materials are not applicable. Primary costs are Employee Benefit Expenses and Operating Expenses, which totaled INR 9.23 Cr in FY25.
Import Sources
Not applicable for the sports management and events service model.
Capacity Expansion
Not applicable in traditional manufacturing terms; however, the company expanded its operational capacity by successfully organizing Season 1 of the World Padel League and is scaling into Cricket and Tennis formats.
Raw Material Costs
Operating expenses increased to INR 9.23 Cr in FY25 from INR 0.09 Cr in FY24, representing 72.6% of total revenue, primarily due to the costs of organizing large-scale sporting events.
Manufacturing Efficiency
Not applicable; however, the company leverages operational expertise from niche sports (Padel) to scale into more popular arenas like Cricket.
Strategic Growth
Expected Growth Rate
Not disclosed in available documents
Growth Strategy
The company plans to achieve growth by expanding into emerging leagues such as Padel and Tennis, offering data analytics and performance tools to teams, and developing digital fan engagement platforms. It also aims to scale through corporate sports events and athlete branding services, leveraging government initiatives like Khelo India.
Products & Services
Sports infrastructure development, league management (e.g., World Padel League), commercial sports ventures, digital innovation tools, athlete branding, and event management solutions.
Brand Portfolio
World Padel League, Iconik Sports and Events.
New Products/Services
Upcoming ventures in Cricket and Tennis leagues are expected to be major revenue contributors, building on the track record established by the World Padel League.
Market Expansion
Strategic expansion across multi-sport formats and tapping into grassroots events to strengthen market presence beyond niche sports.
External Factors
Industry Trends
The Indian sports management industry is evolving through digital adoption and AI. New monetization avenues like fantasy sports and esports are expanding the market, while government reforms aim for transparency in governance.
Competitive Landscape
The market is seeing growth from firms focusing on grassroots development and athlete analytics, though specific competitors are not named.
Competitive Moat
The company possesses a first-mover advantage and operational expertise in niche sports leagues (e.g., World Padel League), which is sustainable due to the specialized knowledge required for end-to-end event solutions and sponsorship management.
Macro Economic Sensitivity
Highly sensitive to private investment trends in sports and government initiatives like Khelo India which drive demand for organized sports management.
Consumer Behavior
Increasing interest in diverse sports beyond cricket and rising engagement with digital fan platforms and fantasy sports.
Regulatory & Governance
Industry Regulations
Operations are subject to sports governance reforms and regulatory requirements for event management and infrastructure development.
Risk Analysis
Key Uncertainties
Regulatory uncertainty and seasonal revenue fluctuations are primary risks. Infrastructure gaps outside metro areas could limit growth potential by restricting event locations.
Geographic Concentration Risk
Operations appear concentrated in metro areas, with the registered office in Mumbai.
Third Party Dependencies
Dependency on the availability of sports infrastructure and stadium facilities managed by third parties or government bodies.
Technology Obsolescence Risk
Risk of falling behind in the rapidly evolving sports-tech landscape, specifically in AI-driven analytics and fan engagement tools.
Credit & Counterparty Risk
Debtors Turnover Ratio was NA for FY25, indicating no credit sales were recorded, which minimizes immediate counterparty credit risk.