Kerala Ayurveda - Kerala Ayurveda
Financial Performance
Revenue Growth by Segment
Not disclosed in available documents; however, the company transitioned from cumulative losses of INR 32.61 Cr (FY 2006-07 to FY 2012-13) to cumulative profits of INR 12.39 Cr (FY 2013-14 to FY 2017-18).
Geographic Revenue Split
Not disclosed in available documents, but operations are split between India (Kerala, Bangalore) and the USA (Milpitas, CA).
Profitability Margins
Cumulative profits of INR 12.39 Cr earned from FY 13-14 to FY 17-18, marking a recovery from previous cumulative losses of INR 32.61 Cr.
Capital Expenditure
Not disclosed in available documents, but assets include 8.50 acres at Manyali for Ayurvedagram Resort and 4 acres in Kerala for a new factory.
Credit Rating & Borrowing
The Katra Group provided an interest-free loan that peaked at INR 53.45 Cr in FY 2012-13. The waived interest value is estimated at INR 47.88 Cr based on a notional 10% simple interest rate.
Operational Drivers
Raw Materials
Raw drugs, herbs, and traditional oils used for Ayurvedic formulations and treatments.
Import Sources
Sourced primarily from Kerala, India, including the Raw Drug Division in Kottai, Nedumbassery.
Capacity Expansion
Planned expansion includes a new factory on a 4-acre land parcel in Kerala and the development of Ayurvedagram Wellness Resorts (30 to 100 keys) via a JV with Sanghvi Brands.
Manufacturing Efficiency
Severely impacted by the 2018 floods, requiring extraordinary efforts for repair and refurbishment of units in Aluva and Nedumbassery.
Strategic Growth
Expected Growth Rate
65%
Growth Strategy
Growth will be achieved through a Joint Venture with Sanghvi Brands Ltd to develop global Ayurvedagram Wellness Resorts, expansion of the US Academy (over 2,000 alumni), and the launch of new patented formulations (K-Series).
Products & Services
Ayurvedic medicines (Liposem+, Glymin+, Chyavanaprash, Myaxil), wellness services (Panchakarma, bodywork treatments), and educational certifications (Ayurvedic Wellness Counselor/Practitioner).
Brand Portfolio
Kerala Ayurveda, Ayurvedagram, KALPAM, Renovel Discoveries.
New Products/Services
New product launches include Liposem+, Glymin+, Cottage Products, and Lutein-based Eye Care products.
Market Expansion
Expansion into global markets (USA, Middle East, Indian Ocean) through a JV with Sanghvi Brands to operate Ayurvedic Spas in luxury hotels like Ritz Carlton and JW Marriott.
Strategic Alliances
Joint Venture with Sanghvi Brands Ltd; MoU with Benares Hindu University (BHU) for research and education; JV with Renovel Discoveries Inc (US).
External Factors
Industry Trends
The wellness industry is a $1 trillion opportunity; the complementary/alternative medicine sector grew 65% to $187 billion, driven by a desire for nature-based remedies.
Competitive Landscape
Competes in the luxury wellness and spa market alongside global brands like L'Occitane, Elemis, and Warren Tricomi.
Competitive Moat
Durable advantages include 130 man-years of scientific expertise, BHU research alliance, and accreditation from the States of California and Washington for its US Academy.
Macro Economic Sensitivity
Highly sensitive to environmental factors in Kerala (monsoon/floods) which can disrupt the entire supply chain and manufacturing base.
Consumer Behavior
Shift toward 'prevention' and 'urbanization' driving demand for traditional Ayurvedic teachings and wellness services within easy reach.
Regulatory & Governance
Industry Regulations
Programs are approved by the National Ayurvedic Medical Association (NAMA) and accredited by the State of California and Washington.
Legal Contingencies
The company received a 3-month extension from the ROC to hold its AGM by December 31, 2018, due to flood-related disruptions.
Risk Analysis
Key Uncertainties
Natural calamities (floods) pose a major risk, as seen in 2018 when 3 units were submerged, impacting operations for 8 weeks.
Geographic Concentration Risk
High concentration of manufacturing and resort assets in Kerala (Aluva, Nedumbassery) and educational assets in Silicon Valley, USA.
Third Party Dependencies
Dependency on Integrated Registry Management Services Pvt Ltd for RTA services and Sanghvi Brands for global resort expansion.
Technology Obsolescence Risk
Mitigated by the adoption of live-streaming and recorded digital content for the US Academy to reach a global student base.