ADDICTIVE - Addictive Learn
Financial Performance
Revenue Growth by Segment
LawSikho contributes approximately 30% of revenue, while Skill Arbitrage and other bootcamps contribute the remaining 70%. The company missed its H1 FY26 revenue target of INR 50-60 Cr due to challenges in scaling the sales team.
Geographic Revenue Split
Primarily India-based; however, the company is expanding globally with certificate programs and targeting the Philippines and Malaysia to leverage English-speaking markets.
Profitability Margins
The company reported an average net profit of INR 4.49 Cr over the preceding three years for CSR calculation purposes. Profitability is currently impacted by high investment in technology and management bandwidth for AI integration.
EBITDA Margin
Not explicitly disclosed for the current period, but the company is prioritizing growth over immediate dividends, maintaining 'enough cash in the bank' to fund AI-driven scaling.
Capital Expenditure
Development costs are capitalized as intangible assets and amortized over a 6-year period. Specific INR Cr values for total historical Capex were not disclosed, but significant investment is directed toward AI-driven delivery mechanisms.
Operational Drivers
Raw Materials
Human Capital (Sales/Counselors) representing a significant portion of operational costs; Technology Infrastructure for AI-enabled delivery.
Import Sources
Not applicable for EdTech; talent is sourced primarily from India (freshers/trainees).
Key Suppliers
Not applicable; the company develops its own AI agents and course content internally.
Capacity Expansion
Current sales capacity reached 300 counselings per day in November 2025. The company is expanding its sales team with a new cohort of approximately 70 people including trainees.
Raw Material Costs
Sales personnel costs have been optimized by hiring freshers at INR 10,000 per month (trainee rate) compared to the previous team's INR 50,000-60,000+ salary, representing an 80% reduction in entry-level base pay.
Manufacturing Efficiency
AI-enabled sales experiments showed a conversion of 18 sales from 50 leads (36% conversion rate) within 48 hours, significantly higher than traditional manual methods.
Logistics & Distribution
Digital distribution via the LawSikho and Skill Arbitrage platforms.
Strategic Growth
Expected Growth Rate
50-100%
Growth Strategy
The company is pursuing a 'Holy Trinity' strategy: 1) Controlling a Job Platform for leverage, 2) AI-Driven Delivery Mechanism to prevent copying, and 3) US University Certification to move beyond the 'unregulated bootcamp' status. Growth will be driven by scaling the AI-enabled sales team and launching global certificate programs.
Products & Services
California Bar Exam programs, Enrolled Agent (IRS) programs, Independent Director Training, Research and Academic Writing Automation, and Remote Work for Women courses.
Brand Portfolio
LawSikho, Skill Arbitrage.
New Products/Services
Research and Academic Writing Automation; IIT Roorkee top-up certifications which increase program pricing from INR 65,000 to over INR 1 Lakh (approx. 54% increase).
Market Expansion
Targeting Southeast Asia (Philippines and Malaysia) and global markets for US-accredited certificate programs.
Market Share & Ranking
Not disclosed.
Strategic Alliances
Partnership with IIT Roorkee for certification top-ups on top-selling programs.
External Factors
Industry Trends
The industry is shifting toward AI-integrated learning and 'Skill Arbitrage' where professionals from developing economies serve developed markets. Addictive is positioning itself as an AI-first organization to disrupt traditional IIM/KPMG training programs.
Competitive Landscape
Competes with traditional test prep for Judiciary/Supreme Court exams and executive programs from IIMs and Big 4 firms like KPMG.
Competitive Moat
Moat is built on a proprietary AI-driven delivery mechanism and US University accreditation, which are difficult for competitors to replicate quickly. The 'Job Platform' integration creates high switching costs for students.
Macro Economic Sensitivity
Sensitive to the global remote work trend and the 'Skill Arbitrage' market where Indian professionals seek US-based earnings.
Consumer Behavior
Shift toward seeking 'outcomes' (e.g., landing a Big 4 job or board seat) rather than just content, necessitating the company's focus on 'Roadmap' counseling.
Geopolitical Risks
Regulatory changes in US accounting (IRS) or legal (Bar Exam) requirements for foreign-trained professionals could impact core course demand.
Regulatory & Governance
Industry Regulations
Compliance with SEBI (LODR) Regulations 2015 and Companies Act 2013. The company is seeking US University accreditation to navigate the 'unregulated bootcamp' regulatory environment.
Environmental Compliance
Not applicable for digital EdTech operations.
Taxation Policy Impact
The company follows standard Indian corporate tax norms; its Canadian subsidiary reported a loss before taxation of 997.84 CAD.
Legal Contingencies
No significant or material orders were issued against the company by any regulatory authority, court, or tribunal during the year that could affect its going concern status.
Risk Analysis
Key Uncertainties
Scaling the sales team remains the primary uncertainty, with multiple previous failed attempts noted by the CEO. Potential impact is a 40-50% variance in projected revenue.
Geographic Concentration Risk
High concentration in India, though diversifying into Southeast Asia.
Third Party Dependencies
Dependency on university partners (e.g., IIT Roorkee, US Universities) for certification validity.
Technology Obsolescence Risk
Risk of AI tools becoming commoditized; company is mitigating this by building proprietary AI agents integrated into the course delivery.
Credit & Counterparty Risk
Not disclosed.