BIRDYS - Grill Splendour
Financial Performance
Revenue Growth by Segment
Total revenue from operations declined by 23.8% YoY to INR 10.26 Cr in FY25 from INR 13.47 Cr in FY24. However, H1 FY26 revenue showed a recovery, growing 12.66% YoY to INR 4.97 Cr compared to INR 4.41 Cr in H1 FY25.
Geographic Revenue Split
100% of revenue is derived from the Mumbai region, where the company operates its entire network of 35 retail stores.
Profitability Margins
Net profit margin deteriorated significantly from -1.76% in FY24 to -46.3% in FY25. The company reported a net loss of INR 4.75 Cr in FY25 compared to a loss of INR 0.24 Cr in FY24.
EBITDA Margin
Operating profit before working capital changes turned negative at -51.2% (INR -5.25 Cr) in FY25, down from a positive margin of 5.3% (INR 0.71 Cr) in FY24, reflecting high fixed costs relative to declining revenue.
Capital Expenditure
The company undertook significant capital expenditure of INR 5.53 Cr in FY25 for Property, Plant, and Equipment to support its centralized production and retail expansion, compared to INR 0.57 Cr in FY24.
Credit Rating & Borrowing
Not disclosed in available documents. However, finance costs were INR 0.41 Cr in FY25 on long-term borrowings of INR 2.99 Cr as of September 2025, implying an effective interest rate of approximately 13.7%.
Operational Drivers
Raw Materials
Bakery ingredients including flour, sugar, dairy products, and cocoa, which collectively represent the 'Cost of Materials Consumed' at 45.5% of total revenue in FY25.
Import Sources
Not disclosed in available documents; procurement is likely domestic given the fresh nature of bakery products.
Capacity Expansion
Current capacity consists of 35 retail stores in Mumbai (30 owned, 5 franchisee-operated) and one centralized production facility. Expansion is being funded by the conversion of 2,00,000 warrants into equity shares as of November 2025.
Raw Material Costs
Raw material costs were INR 4.67 Cr in FY25, representing 45.5% of revenue. While absolute material costs rose 11.7% YoY, their share of revenue increased from 31% to 45.5% due to lower sales volume and potential input inflation.
Logistics & Distribution
Not disclosed in available documents; however, 'Other Expenses' which include distribution costs totaled INR 7.39 Cr in FY25, representing 72% of revenue.
Strategic Growth
Expected Growth Rate
12.66%
Growth Strategy
Growth is targeted through the expansion of the retail footprint beyond the current 35 stores, leveraging the 'Birdy's' brand heritage, and capital infusion from warrant conversions (2,00,000 shares). The company is also focusing on the 'made to order' segment and corporate clients to improve utilization of its centralized facility.
Products & Services
Gourmet bakery and patisserie products including cakes, pastries, and 'made to order' fresh food items.
Brand Portfolio
Birdy's (formerly 'Birdy's by Taj').
New Products/Services
Artisanal and specialty baked goods targeting the gourmet food segment, expected to contribute to the 12.66% growth seen in H1 FY26.
Market Expansion
Focus on deepening presence in the Mumbai metropolitan area through both owned and franchisee-operated models.
Strategic Alliances
Franchisee-owned, company-operated (FOCO) model currently applied to 5 out of 35 stores.
External Factors
Industry Trends
The Indian bakery industry in 2025 is seeing a shift toward artisanal, gourmet, and specialty products, which aligns with the company's 'Birdy's' brand positioning.
Competitive Landscape
Operates in a fragmented but competitive gourmet bakery market in Mumbai, competing with both local artisanal boutiques and larger organized chains.
Competitive Moat
The primary moat is the 'Birdy's' brand legacy, originally established as 'Birdy's by Taj,' which provides high consumer trust and recall in the premium bakery segment.
Macro Economic Sensitivity
Highly sensitive to urban discretionary spending and inflation in food commodities (wheat, sugar, milk).
Consumer Behavior
Increasing consumer preference for 'made to order' and fresh, high-quality gourmet food over mass-produced alternatives.
Geopolitical Risks
Low, as the business is concentrated in the Mumbai retail market with domestic supply chains.
Regulatory & Governance
Industry Regulations
Subject to FSSAI food safety standards and pollution control norms for its centralized production facility in Mumbai.
Taxation Policy Impact
The company recognized a deferred tax asset of INR 1.34 Cr in FY25 due to significant operating losses.
Legal Contingencies
The company has disclosed the existence of pending litigations in its financial statements, but specific case values in INR were not provided in the available documents.
Risk Analysis
Key Uncertainties
The company's ability to continue as a going concern depends on reversing the INR 4.75 Cr annual loss and managing the high cost of materials and employee benefits which together exceed 79% of revenue.
Geographic Concentration Risk
100% of operations and revenue are concentrated in Mumbai, making the company vulnerable to regional economic downturns or local regulatory changes.
Third Party Dependencies
14% of the store network (5 stores) is dependent on franchisee partners for ownership and maintenance.
Technology Obsolescence Risk
The company is transitioning to digital sales through its website and online ordering platforms to stay relevant in the evolving retail landscape.
Credit & Counterparty Risk
Trade receivables stood at INR 1.22 Cr as of March 2025, representing 11.9% of annual revenue, indicating moderate credit exposure to corporate clients.