CNL - Creative Newtech
Financial Performance
Revenue Growth by Segment
Consolidated revenue grew 58.30% YoY to INR 659.59 Cr in Q2 FY26. The Market Entry Specialist segment grew 55.8% from INR 366.46 Cr (Q2 FY25) to INR 570.97 Cr (Q2 FY26). The Brand Business segment grew 86.9% from INR 44.95 Cr (Q2 FY25) to INR 84.03 Cr (Q2 FY26).
Geographic Revenue Split
CNL operates in 13 countries across Asia Pacific, Dubai, and the Middle East. While specific percentage splits per region are not disclosed, the company is aggressively expanding manpower in these international hubs to drive future growth.
Profitability Margins
Blended gross margins for H1 FY26 were 3.88%. PAT margins have shown a downward trend from 1.87% in FY24 to 1.55% in FY25, and further to 1.28% in H1 FY26. Q2 FY26 PAT margin was 2.87% compared to 3.17% in Q2 FY25, impacted by higher material and logistics costs.
EBITDA Margin
EBITDA margin for Q2 FY26 was 4.05%, a decrease of 16 bps from 4.21% in Q2 FY25. EBITDA increased 52.28% YoY to INR 26.72 Cr. The standalone distribution business EBITDA margin is significantly lower at approximately 0.2% to 2.58% depending on the product mix.
Capital Expenditure
Not explicitly disclosed in INR Cr; however, the company is making strategic investments in technology, local manufacturing, and partnerships to support 'Make in India' initiatives.
Credit Rating & Borrowing
CRISIL Ratings maintains a 'Stable' outlook. Interest coverage ratio was 2.83 times in H1 FY26, down from 4.47 times in FY25. Bank limit utilization was 67% for the 12 months ended October 2025.
Operational Drivers
Raw Materials
Consumer electronic components and finished goods (IT hardware, imaging, lifestyle, and security products) represent the primary cost, with total raw material expenditure reaching INR 927.84 Cr in H1 FY26.
Import Sources
Sourced globally from principal brands; specific countries include those in the Asia Pacific region and the Middle East where the company has established distribution hubs.
Key Suppliers
Key principal suppliers include Honeywell, Cooler Master, Olympus, Samsung, Lexar, Fujifilm, Viewsonic, GoPro, Philips, and Transcend.
Capacity Expansion
Not a traditional manufacturer; however, CNL is expanding its 'Market Entry Specialist' portfolio into surveillance, drones, and data center solutions to diversify from low-margin IT distribution.
Raw Material Costs
Raw material costs accounted for approximately 95.6% of total income in H1 FY26 (INR 927.84 Cr out of INR 970 Cr revenue). Costs are managed through high-volume procurement and established relationships with 25+ principals.
Manufacturing Efficiency
Focusing on local manufacturing partnerships to capitalize on 'Make in India' demand, aiming to improve supply chain agility and reduce logistics lead times.
Logistics & Distribution
Logistics costs are a key headwind, contributing to the 16 bps compression in EBITDA margins in Q2 FY26.
Strategic Growth
Expected Growth Rate
100%
Growth Strategy
CNL aims to achieve a PAT of INR 60 Cr for FY26 (up from INR 25.56 Cr in FY25) by expanding into high-margin segments like drones and data centers, increasing the Brand Business EBITDA from 15% to 21%, and leveraging 'Make in India' sourcing.
Products & Services
IT peripherals, imaging products, lifestyle gadgets, security surveillance systems, drones, and data center solutions.
Brand Portfolio
Honeywell, Samsung, Lexar, Fujifilm, Viewsonic, GoPro, Philips, Transcend, and Cooler Master.
New Products/Services
Expansion into drone components and data center solutions; management expects these to contribute to a target PAT margin of 4.5-5% within three years.
Market Expansion
Expanding presence in 13 countries, specifically targeting Asia Pacific and Middle East markets with dedicated country heads.
Market Share & Ranking
Not disclosed; however, the company is a listed player on the NSE with a 30-year track record in the IT distribution space.
Strategic Alliances
Maintains relationships with 25+ global brands (principals) and is building a technical team to partner with smaller brands in the component space.
External Factors
Industry Trends
The industry is shifting toward 'Make in India' and high-tech segments like drones and data centers. CNL is positioning itself as a 'Market Entry Specialist' to move beyond simple distribution into value-added supply chain roles.
Competitive Landscape
Faces intense competition from both domestic and multinational distributors in the consumer electronics space, leading to thin operating margins of 2.5-4.0%.
Competitive Moat
Moat is based on 30 years of promoter experience and established relationships with 25+ global principals. This is sustainable but faces pressure from low-barrier competitors in the distribution space.
Macro Economic Sensitivity
Highly sensitive to consumer electronics demand cycles and global supply chain stability. Demand recovery in Q2 FY26 supported a 58.3% revenue jump.
Consumer Behavior
Strong demand recovery in consumer electronics and a shift toward surveillance and lifestyle tech are driving volume growth.
Geopolitical Risks
Trade barriers or changes in import duties on electronics could impact the 'Market Entry Specialist' business margins and sourcing costs.
Regulatory & Governance
Industry Regulations
Subject to government regulations on electronics imports, tax laws, and 'Make in India' manufacturing standards. Compliance is managed by a dedicated Chief Compliance Officer.
Taxation Policy Impact
Effective tax rate was approximately 26.5% in H1 FY26 (INR 4.47 Cr tax on INR 16.86 Cr PBT).
Legal Contingencies
Secretarial audit noted minor delays in filing transcript of earnings calls (3 days) and Monitoring Agency Reports (45 minutes). No major pending litigation values disclosed.
Risk Analysis
Key Uncertainties
Operating margins are highly vulnerable to changes in operating costs; a decline in margins leading to cash accruals below INR 15 Cr is a key downward rating factor.
Geographic Concentration Risk
While expanding internationally, the company remains reliant on its Indian distribution network and a few key overseas hubs.
Third Party Dependencies
High dependency on 25+ principal brands; any change in strategy by a principal customer can adversely impact the credit profile.
Technology Obsolescence Risk
High risk in consumer electronics; mitigated by a quick cash conversion cycle (63 days) and limited inventory risk through strong vendor relationships.
Credit & Counterparty Risk
Mitigated by a diversified clientele and an aggressive receivables management system, with receivables at 26 days.