DNAMEDIA - Diligent Media

📊 NSE: DNAMEDIA 🏢 Entertainment / Electronic Media Software 📅 Last Updated: 12/13/2025 21:34

💰 Financial Performance

Revenue Growth by Segment

Digital Media business revenue grew by 36% YoY, increasing from INR 970.24 lakhs in FY 2023-24 to INR 1,319.19 lakhs in FY 2024-25. The company has entirely transitioned from print to digital operations.

Geographic Revenue Split

Not specifically disclosed by region, but the company operates primarily in India with a focus on Mumbai and Ahmedabad markets, and reaches a global audience through its digital platforms (dnaindia.com).

Profitability Margins

Operating Profit Margin (OPM) stood at 72.53% for FY 2024-25. Net Profit Margin (NPM) was reported at 103.23% for the same period, influenced by Other Income of INR 1,372.92 lakhs which exceeded operational revenue.

EBITDA Margin

OPBDIT/OI was -109.0% in FY2024, showing significant operational losses before accounting for other income and exceptional items. However, PBT before exceptional items grew 58% YoY to INR 1,387.16 lakhs in FY2025.

Capital Expenditure

Not disclosed in available documents; however, depreciation was INR 13.28 lakhs in FY 2024-25, up 0.38% YoY, suggesting minimal new physical asset investment.

Credit Rating & Borrowing

The company is under a 'non-cooperation' status with ICRA. Interest coverage ratio was -74.05 times in FY2024 and 7.66 times in FY2025. Finance costs increased significantly from INR 14.28 lakhs to INR 87.97 lakhs in FY2025.

⚙️ Operational Drivers

Raw Materials

Not applicable as the company is a digital media entity; primary costs are 'Other Expenses' which decreased by 37% to INR 1,304.95 lakhs in FY2025.

Import Sources

Not applicable for digital media operations.

Key Suppliers

Not disclosed; primary operational dependencies are on digital infrastructure and content creators.

Capacity Expansion

Current digital capacity reaches 30 million monthly unique users and 909.3 million annual page views. Expansion is focused on digital platform scaling rather than physical capacity.

Raw Material Costs

Not applicable; however, overall operating costs were reduced by 37% from INR 2,055.21 lakhs to INR 1,304.95 lakhs through cost optimization strategies.

Manufacturing Efficiency

Not applicable; digital efficiency is measured by user engagement, with DNA English averaging 22 million monthly users and DNA Hindi 8.5 million.

Logistics & Distribution

Not applicable for digital content; distribution is handled via web servers and social media aggregators.

📈 Strategic Growth

Expected Growth Rate

Growth Strategy

The company aims to achieve growth through the expansion of digital platforms (dnaindia.com), focusing on video creation which now commands 60% of sector revenues. Strategies include cost optimization, revenue maximization through digital advertising, and leveraging niche content verticals like DNA AI and DNA Verified.

Products & Services

Digital News, Videos, Documentaries, Photo Stories, and Content Syndication services.

Brand Portfolio

DNA, DNA Verified, DNA Lit, DNA Dharma, DNA Her, DNA AI, and dnaindia.com.

New Products/Services

Expansion into AI-driven content (DNA AI) and specialized lifestyle segments (DNA Her) to capture diverse advertiser interest.

Market Expansion

Focus on increasing penetration in the Hindi-speaking market (currently 8.5 million users) and expanding the content licensing division.

Market Share & Ranking

Not disclosed; however, it competes in the digital news segment with 30 million unique monthly users.

Strategic Alliances

Originally incorporated as a Joint Venture of two media conglomerates; currently maintains a content licensing division for syndication.

🌍 External Factors

Industry Trends

The Indian M&E sector is shifting toward video (60% revenue share) and digital media, which is projected to grow to US$ 7.14 billion by FY27. Traditional media (print/radio) saw a 3% revenue drop recently.

Competitive Landscape

Competes with major digital news aggregators and traditional publishers who have transitioned to digital-first models.

Competitive Moat

The 'DNA' brand serves as a moat with a strong legacy in journalism, supporting 30 million unique users. However, sustainability is challenged by the high competitive intensity of digital-first news outlets.

Macro Economic Sensitivity

Highly sensitive to economic slowdowns; a dip in GDP growth typically leads to a 10-20% reduction in corporate advertising budgets, directly impacting digital revenue.

Consumer Behavior

Rapid shift toward mobile-first consumption and short-form video content, necessitating a pivot from text-heavy reporting to multimedia storytelling.

Geopolitical Risks

Global economic uncertainties can lead to reduced advertising budgets from multinational companies operating in India.

⚖️ Regulatory & Governance

Industry Regulations

Subject to Ministry of Information and Broadcasting regulations and IT (Intermediary Guidelines and Digital Media Ethics Code) Rules.

Environmental Compliance

Not disclosed; minimal impact for digital media compared to print operations.

Taxation Policy Impact

Tax expenses for FY 2024-25 were INR 25.31 lakhs compared to INR 4,194.77 lakhs in the previous year.

Legal Contingencies

The company faces material uncertainty due to an arbitration matter. Auditors issued a qualified opinion regarding the carrying value of Inter-Corporate Deposits (ICDs) and interest accrued thereon, which impacts the reported net profit and financial position.

⚠️ Risk Analysis

Key Uncertainties

Material uncertainty exists regarding the company's ability to continue as a 'going concern' as accumulated losses have exceeded its paid-up capital and reserves as of September 30, 2025.