GREENCHEF - Greenchef Appli.

📊 NSE: GREENCHEF 🏢 Domestic Appliances 📅 Last Updated: 12/13/2025 22:36

💰 Financial Performance

Revenue Growth by Segment

Total operating income grew by 12.65% YoY, reaching INR 372.90 Cr in FY25 compared to INR 331.02 Cr in FY24. Segment-specific growth percentages for gas stoves, cookers, and chimneys are not individually disclosed.

Geographic Revenue Split

South India accounts for approximately 60% of total revenue, with Karnataka alone contributing 50%. The remaining 40% is distributed across Tamil Nadu, Maharashtra, Rajasthan, Orissa, Gujarat, and Uttar Pradesh.

Profitability Margins

Gross and Net margins show slight improvement; PAT margin increased from 1.47% (INR 4.85 Cr) in FY24 to 1.60% (INR 5.96 Cr) in FY25. Operating margins remain thin due to high competition and raw material costs.

EBITDA Margin

PBILDT margin stood at 4.01% in FY25 (INR 14.96 Cr), a slight increase from 3.88% (INR 12.84 Cr) in FY24. The margin is constrained by the inability to pass on raw material price hikes to consumers due to low brand recognition.

Capital Expenditure

The company utilized INR 30 Cr from IPO proceeds to construct a 15-acre manufacturing facility in Tumkur, Karnataka. This facility, operational as of August 2025, aims to consolidate units and enable backward integration for plastic products.

Credit Rating & Borrowing

CARE Ratings reaffirmed a 'CARE BBB-; Negative' rating for INR 94.94 Cr of long-term bank facilities and 'CARE A3' for INR 11.00 Cr of short-term facilities. Interest coverage improved from 2.29x in FY24 to 2.91x in FY25.

⚙️ Operational Drivers

Raw Materials

Global commodities including steel, aluminum, and plastic polymers; specific percentage of total cost for each is not disclosed, but they are noted as primary drivers of margin volatility.

Import Sources

Not specifically disclosed in available documents; however, pricing is linked to global commodity market fluctuations.

Capacity Expansion

Completed a new 15-acre manufacturing facility in Tumkur which became operational in August 2025. This facility consolidates existing units and expands capacity for new product lines and plastic backward integration.

Raw Material Costs

Raw material costs are highly volatile and linked to global prices; because the company lacks high brand premium, it must often absorb cost increases, keeping PBILDT margins below 5%.

Manufacturing Efficiency

Consolidation into the Tumkur facility is expected to improve efficiency; however, current working capital utilization is high at 91% for the 12 months ended October 2025.

Logistics & Distribution

Distribution is managed through a wide network of distributors; the company is currently shifting its operational and manufacturing units to Tumakuru, which caused a temporary delay in financial reporting.

📈 Strategic Growth

Expected Growth Rate

12.65%

Growth Strategy

Growth is targeted through geographic expansion into North India (Himachal Pradesh, Punjab, J&K), increasing e-commerce and institutional sales, and leveraging the new Tumkur facility for higher production volumes and cost-saving backward integration.

Products & Services

Gas stoves, pressure cookers, kitchen chimneys, mixer-grinders, and other small domestic appliances.

Brand Portfolio

Greenchef

New Products/Services

Expansion into plastic-based kitchen products through new backward integration capabilities at the Tumkur plant.

Market Expansion

Targeting expansion into North and West India, specifically Bihar, Haryana, Himachal Pradesh, Punjab, and Jammu & Kashmir to reduce geographic concentration risk.

Market Share & Ranking

Not disclosed; competes with major brands like TTK Prestige, Hawkins Cooker, Butterfly Gandhimathi, and Stove Kraft.

🌍 External Factors

Industry Trends

The consumer durables industry is shifting toward e-commerce and institutional sales; Greenchef is positioning itself by increasing focus on these channels and consolidating manufacturing to compete with branded players.

Competitive Landscape

Highly competitive market dominated by branded players including TTK Prestige Limited, Hawkins Cooker Limited, Butterfly Gandhimathi Appliances Limited, and Stove Kraft Limited.

Competitive Moat

Moat is based on the 40+ years of industry experience of promoter Sukhlal Jain and a reasonably wide distributor network. Sustainability is challenged by the superior brand equity of competitors like Prestige and Hawkins.

Macro Economic Sensitivity

Highly sensitive to consumer spending trends and macroeconomic conditions; kitchen appliance demand is directly linked to household discretionary income.

Consumer Behavior

Demand is driven by changing consumer tastes and preferences for modern kitchen appliances like chimneys and branded mixer-grinders.

Geopolitical Risks

Exposure to global commodity price fluctuations which are influenced by international trade and geopolitical stability.

⚖️ Regulatory & Governance

Industry Regulations

Compliance with SEBI (Listing Obligations and Disclosure Requirements) and SEBI (Prohibition of Insider Trading) Regulations; the company recently shifted its registered office to Tumakuru following shareholder approval.

Legal Contingencies

The company requested a condonation of delay from the Stock Exchange for the late submission of H1 FY26 financial results (due Nov 14, 2025) citing operational shifts.

⚠️ Risk Analysis

Key Uncertainties

The 'Negative' outlook reflects the risk that coverage indicators will remain elevated if PBILDT margins do not improve above 6%; failure to scale operations at the new facility could impact liquidity.

Geographic Concentration Risk

High risk with 60% of business from South India and 50% from the state of Karnataka alone.

Third Party Dependencies

High dependency on a distributor network for sales and global commodity suppliers for raw materials.

Technology Obsolescence Risk

Risk of products becoming obsolete if the company fails to keep pace with the design and technology innovations of larger competitors like Hawkins or Prestige.