MANYAVAR - Vedant Fashions

📊 NSE: MANYAVAR 🏢 Textiles - Products 📅 Last Updated: 12/14/2025 15:00

💰 Financial Performance

Revenue Growth by Segment

Total revenue from operations reached INR 1,386.5 Cr in FY25, representing a marginal growth of 1.4% compared to INR 1,367.5 Cr in FY24. H1 FY26 revenue stood at INR 544 Cr, a 7.2% increase YoY. The company remains heavily dependent on the men's celebration wear segment, which generates the bulk of its revenue.

Geographic Revenue Split

The company maintains a pan-India retail footprint covering 17.9 lakh square feet across EBOs in various cities. While specific regional percentage splits are not disclosed, the company targets any market with a catchment area of more than 1 lakh population for store expansion.

Profitability Margins

Gross margins remained stable at 67.2% in FY25. However, H1 FY26 saw a slight contraction to 66.1% due to product mix and the absence of wedding dates in Q2. PAT margin declined from 30.3% (INR 414.2 Cr) in FY24 to 28.0% (INR 388.5 Cr) in FY25 due to muted discretionary demand and higher fixed costs.

EBITDA Margin

EBITDA margin was 46.6% in FY25 (INR 646.4 Cr), down from 48.6% (INR 664.3 Cr) in FY24. The pre-IndAS adjusted EBITDA margin declined to approximately 33% in FY25 from 37-40% in previous years, driven by negative same-store growth and escalating rental expenses for store network expansion.

Capital Expenditure

Acquisition of property, plant, and equipment (CapEx) was INR 3.1 Cr in FY25. For the half-year ended September 30, 2025, CapEx increased significantly to INR 11.2 Cr as the company accelerated store openings and infrastructure upgrades.

Credit Rating & Borrowing

CRISIL upgraded the long-term rating to 'CRISIL AA-/Stable' and reaffirmed 'CRISIL A1+' for commercial paper. The company operates with nil reliance on external debt, maintaining a debt-equity ratio of 0.27 (primarily lease liabilities) and an interest coverage ratio of 11.64x in FY25.

⚙️ Operational Drivers

Raw Materials

The company manufactures and retails ethnic wear; while specific fabric names are not listed, employee benefit expenses (a proxy for manufacturing/operational labor) accounted for 6.28% of total expenses at INR 59.8 Cr in FY25.

Capacity Expansion

Current retail footprint is 17.9 lakh sq. ft. as of FY25, up from 15 lakh sq. ft. in FY23. The company aims to sustainably add approximately 2 lakh square feet of retail space annually by targeting untapped markets with catchments exceeding 1 lakh people.

Raw Material Costs

Gross profit of INR 931.5 Cr on revenue of INR 1,386.5 Cr implies direct material and manufacturing costs of approximately 32.8% of revenue. Costs are managed through an effective automated supply chain management system.

Manufacturing Efficiency

The company leverages data analytics and automated controls within its ERP system to move away from manual processes, enhancing reporting reliability and operational efficiency.

Logistics & Distribution

Distribution is managed through an automated supply chain; however, specific logistics costs as a % of revenue are not provided.

📈 Strategic Growth

Expected Growth Rate

25%

Growth Strategy

Growth is driven by the expansion of the EBO network into Tier 2 and 3 cities, scaling the 'Twamev' brand in the bridge-to-luxury segment, and developing 'Mohey' (women's wear) and 'Diwas' (emerging sub-brand). The company focuses on H2 performance, which coincides with the peak Indian wedding and festive season.

Products & Services

Indian wedding and celebration wear including Sherwanis, Kurtas, Indo-western outfits, Lehengas, and traditional accessories.

Brand Portfolio

Manyavar, Mohey, Twamev, Manthan, Mebaz, and Diwas.

New Products/Services

Expansion of the 'Twamev' premium brand and the 'Diwas' sub-line. The company aims to transition 'Diwas' from a 'By Manyavar' sub-brand to a standalone brand within 3-4 years to capture more market share.

Market Expansion

Targeting a retail footprint increase of 2 lakh sq. ft. per year, focusing on any Indian market with a catchment area of over 1 lakh people.

Market Share & Ranking

VFL is the largest company in India in the men’s Indian wedding and celebration wear segment by Revenue, OPBDIT, and PAT as of the latest industry reports.

Strategic Alliances

Strategic acquisition of 'Mebaz' previously integrated; currently focused on franchisee-led EBO growth rather than new JVs.

🌍 External Factors

Industry Trends

The Indian ethnic wear industry is shifting toward organized retail. VFL is positioning itself to capture this by expanding its EBO footprint and diversifying into women's (Mohey) and premium (Twamev) segments to counter the high fragmentation of the unorganized sector.

Competitive Landscape

Intense competition from both organized players and a large unorganized segment. Major competitors include other national ethnic brands and local specialized wedding boutiques.

Competitive Moat

The moat is built on strong brand recall for 'Manyavar', an asset-light franchisee model that ensures high cash conversion, and a massive retail footprint of 17.9 lakh sq. ft. which is difficult for competitors to replicate quickly.

Macro Economic Sensitivity

Highly sensitive to discretionary spending trends; revenue growth slowed to near-flat levels in FY24 and FY25 due to inflationary pressures and muted consumer sentiment.

Consumer Behavior

Shift toward branded celebration wear for weddings; however, consumers are currently showing 'cautious mode' spending, leading to negative same-store growth in FY25.

Geopolitical Risks

Minimal direct impact as operations are primarily domestic, though global inflationary trends affect local consumer sentiment.

⚖️ Regulatory & Governance

Industry Regulations

Subject to GST regulations; a recent change in GST rates required a total overhaul of MRP tags and barcodes, disrupting operations for 15-20 days in late 2025.

Environmental Compliance

The company embraces ESG and promotes CSR, though specific compliance costs in INR are not disclosed.

Taxation Policy Impact

Effective tax rate is approximately 25%, with current tax of INR 126.1 Cr on PBT of INR 519.5 Cr in FY25.

Legal Contingencies

The Audit Committee reviews related party transactions and compliance with SEBI Listing Regulations; no specific high-value pending court cases or INR values for litigation were disclosed.

⚠️ Risk Analysis

Key Uncertainties

The primary risk is the high dependence on the wedding season (H2). A reduction in the number of auspicious wedding dates or a downturn in discretionary spending can lead to significant revenue stagnation, as seen in the 1.4% growth rate in FY25.

Geographic Concentration Risk

While pan-India, the company is susceptible to regional economic downturns. It mitigates this by expanding into Tier 2 and Tier 3 cities to diversify its geographic base.