SAMHI - Samhi Hotels
π’ Recent Corporate Announcements
SAMHI Hotels has announced the acquisition of a 70% stake in RARE India, a leisure hotel platform, for a total investment of approximately βΉ47 crore. RARE India currently oversees 67 experience-led hotels with 990 rooms across India, Bhutan, and Nepal, representing an entry price of roughly βΉ4.5 lakh per room. A key component of the deal is a strategic affiliation with Marriott Bonvoy to scale RARE into a B2C brand under the 'Outdoor Collection'. This move marks SAMHI's first major foray into the asset-light leisure segment, aiming for high capital efficiency and a 60-70% return on capital employed.
- Acquisition of 70% stake in RARE India for βΉ47 crore over a 12-month period.
- Portfolio includes 67 hotels and 990 rooms across 15 states and 3 countries.
- Strategic partnership with Marriott Bonvoy to list the portfolio under the 'Outdoor Collection' for B2C distribution.
- Implied enterprise value of βΉ49 crore, translating to a low entry cost of βΉ4.5 lakh per room.
- Expected transition from a B2B model to a B2C model with 18-20% commission on direct sales.
SAMHI Hotels has announced the acquisition of a 70% stake in RARE India, a leisure hotel platform, for an investment of βΉ470 million. The deal values the platform at an enterprise value of βΉ490 million and includes a portfolio of 67 boutique hotels with 990 rooms. A strategic partnership with Marriott Bonvoy will transition RARE into a B2C brand under the 'Outdoor Collection' banner. This marks SAMHI's first significant move into the asset-light leisure market, aiming for high capital efficiency.
- Acquisition of 70% stake in RARE India for βΉ470 million over a 12-month period
- Portfolio consists of 67 experience-led hotels totaling 990 rooms across India, Bhutan, and Nepal
- Exclusive affiliation with Marriott Bonvoy for the 'Outdoor Collection' to drive B2C distribution
- Low entry valuation of approximately βΉ4.5 lakhs per room with an expected 60-70% ROCE
- Strategic shift towards an asset-light model to complement core tier-one business hotels
SAMHI Hotels Limited has announced a strategic investment to acquire a majority stake in RARE India, an established leisure platform. The company plans to scale this platform into a B2C brand in affiliation with Marriott, marking a significant expansion into the leisure and direct-to-consumer segments. This move is intended to leverage Marriott's global brand strength to enhance SAMHI's portfolio. The company has released the audio recording of its business update call held on March 6, 2026, to provide further details on this acquisition.
- Acquisition of a majority stake in RARE India, an established leisure platform.
- Strategic plan to transform RARE India into a B2C brand.
- Proposed affiliation with Marriott to scale the leisure platform.
- Audio recording of the business update call released on March 6, 2026, for transparency.
- Move signals a shift towards diversifying revenue through leisure and brand partnerships.
SAMHI Hotels has announced a strategic acquisition of a 70% stake in RARE India, a leisure hotel platform, for approximately βΉ470 million. The acquisition will be completed in two tranches, with the first 55% stake expected by May 31, 2026. This move marks SAMHI's entry into the high-end experiential leisure segment, which currently boasts an average daily stay price of ~βΉ25,000. The platform is expected to scale through an exclusive affiliation with Marriott Bonvoy, targeting medium-term revenues of βΉ900-1,000 million.
- Acquisition of 70% stake in RARE India for βΉ470 million at a pre-money valuation of βΉ490 million.
- RARE India currently manages 67 boutique hotels with 990 rooms across India, Nepal, and Bhutan.
- Proposed exclusive affiliation with Marriott Bonvoy for the 'Outdoor Collection' to boost B2C distribution.
- Projected medium-term EBITDA potential of βΉ315-400 million with operating margins of 35-40%.
- Asset-light model allows SAMHI to diversify into leisure without heavy capital expenditure on physical assets.
SAMHI Hotels is acquiring a 70% stake in RARE India, a leisure platform managing 67 boutique hotels with 990 rooms across India, Nepal, and Bhutan. The total investment of ~βΉ470 million will be executed in two tranches, with the first 55% stake closing by May 31, 2026. This strategic move leverages an asset-light model and an exclusive affiliation with Marriott Bonvoy to scale RARE into a B2C brand. The company projects medium-term revenue potential of βΉ900-1,000 million with high EBITDA margins of 35-40%.
- Acquisition of 70% stake in RARE India for ~βΉ470 million at a pre-money valuation of βΉ490 million
- RARE India portfolio includes 67 hotels with an average daily stay price of ~βΉ25,000
- Strategic affiliation with Marriott to launch 'Outdoor Collection by Marriott Bonvoy' in the region
- Projected medium-term EBITDA potential of βΉ315-400 million from a B2C transition
- First tranche of 55% acquisition to be completed by May 31, 2026
SAMHI Hotels has announced a strategic investment to acquire a 70% majority stake in RARE India, an experiential leisure platform, for approximately βΉ470 million. The acquisition will be completed in two tranches, with the first 55% stake expected by May 31, 2026. This move allows SAMHI to enter the high-end boutique leisure segment via an asset-light model, supported by a proposed exclusive affiliation with Marriott's 'Outdoor Collection'. The company anticipates this platform could generate βΉ900-1,000 million in medium-term revenue with EBITDA margins of 35-40%.
- Acquiring 70% stake in RARE India for ~βΉ470 million at a pre-money valuation of βΉ490 million
- RARE India portfolio includes 67 boutique hotels with 990 rooms across India, Nepal, and Bhutan
- Proposed exclusive partnership with Marriott to scale RARE into a B2C brand under 'Outdoor Collection'
- Targeting medium-term revenue of βΉ900-1,000 million and EBITDA potential of βΉ315-400 million
- Portfolio features high-end properties with an average daily stay price of approximately βΉ25,000
SAMHI Hotels has approved the acquisition of a 70% majority stake in RARE India, a leading platform for heritage and experiential hotels, for approximately INR 470 million. This marks SAMHI's first entry into the asset-light experiential leisure segment, adding 67 hotels and 990 rooms across 15+ states to its reach. A significant strategic component is a new MoU with Marriott International to operate RARE's portfolio under the 'Outdoor Collection' brand, leveraging global distribution. The transaction is expected to be finalized by May 2026, positioning SAMHI to scale its portfolio to nearly 100 hotels through a mix of owned and affiliated assets.
- Acquisition of 70% stake in RARE India for a total commitment of ~INR 470 million.
- Adds 67 hotels and 990 rooms to SAMHI's ecosystem, expanding total reach to ~100 hotels.
- Strategic MoU with Marriott International to bring RARE properties under the 'Outdoor Collection' brand.
- Asset-light investment model ensures low capital exposure with high asymmetrical return potential.
- RARE India will continue to be operated independently by its founding team to preserve brand ethos.
SAMHI Hotels Limited has approved the acquisition of a 70% partnership interest in RARE India, a boutique luxury hotel aggregator, for a total consideration of INR 473.9 million. The transaction will be completed in two tranches, with the first 55% stake expected by May 31, 2026. RARE India represents over 60 conscious luxury hotels and reported a total income of INR 33.0 million in FY25. SAMHI also intends to leverage its relationship with Marriott International to potentially integrate RARE India into Marriott's global distribution system.
- Acquisition of 70% interest in RARE India for a total cash consideration of INR 473.9 million.
- Deal includes INR 233.9 million primary capital infusion and INR 240.0 million for existing partner interests.
- RARE India acts as an aggregator for 60+ luxury boutique hotels, palaces, and lodges.
- Target entity's revenue grew from INR 24.7 million in FY23 to INR 33.0 million in FY25.
- Strategic plan to explore affiliation with Marriott Internationalβs global distribution system for the acquired firm.
SAMHI Hotels has approved the acquisition of a 70% partnership interest in RARE India, a boutique hotel aggregator, for a total cash consideration of INR 473.9 million. The deal will be executed in two tranches, with the first 55% stake expected to be completed by May 31, 2026. RARE India represents over 60 conscious luxury hotels and reported a total income of INR 33 million in FY25. A key strategic highlight is the planned engagement with Marriott International to link RARE India's portfolio with Marriott's global distribution system.
- Total acquisition cost of INR 473.9 million, comprising INR 233.9 million primary capital and INR 240.0 million secondary purchase.
- Acquisition to be completed in two tranches: 55% interest by May 2026 and increasing to 70% within the following 12 months.
- RARE India serves as an aggregator for 60+ luxury boutique hotels including palaces, forts, and wildlife lodges.
- Target entity showed consistent revenue growth from INR 24.7 million in FY23 to INR 33.0 million in FY25.
- Strategic plan to leverage Marriott International's global distribution system for the acquired platform.
SAMHI Hotels has outlined a robust growth strategy aiming to expand its revenue from βΉ12,491 mn (TTM Dec '25) to over βΉ30,000 mn by FY2030. The company plans to leverage a pipeline of 1,500+ new rooms and 830+ redeveloped rooms, supported by a projected investible surplus of βΉ9,000 mn over the next five years. With a current portfolio of 31 hotels and 4,904 rooms, SAMHI is targeting a mid-teen RoCE of 15%+ compared to the current 11%. The strategy includes a shift towards capital-efficient variable leases and tactical M&A to drive long-term value.
- Projected revenue expansion to βΉ30,000 mn+ by FY2030, driven by a 9-11% RevPAR CAGR and new acquisitions.
- Anticipated investible surplus of βΉ9,000 mn+ over FY2026-2030 for tactical M&A and growth projects.
- Targeting portfolio RoCE of 15%+ by stabilizing the ACIC portfolio and delivering ongoing growth projects.
- Pipeline includes 4 transformative assets in Hyderabad, Bangalore, and Navi Mumbai with βΉ7,950 mn revenue potential.
- Maintains a healthy balance sheet with Net Debt/EBITDA at ~3.0x and an A+ credit rating as of Dec 2025.
SAMHI Hotels' subsidiary, Duet India Hotels (Navi Mumbai), has signed operating agreements with Marriott Hotels India for two properties in Navi Mumbai, Maharashtra. The deal includes a ~350-room Westin (Upper Upscale) and a ~350-room Fairfield by Marriott (Upper Mid-Scale). This adds approximately 700 rooms to SAMHI's portfolio under globally recognized brands. The move strengthens SAMHI's strategic partnership with Marriott and enhances its presence in the high-growth Thane/Navi Mumbai corridor.
- Signed operating agreements for two new hotels in Navi Mumbai totaling approximately 700 rooms.
- Introduces a ~350-room Westin brand hotel catering to the Upper Upscale segment.
- Introduces a ~350-room Fairfield by Marriott brand hotel catering to the Upper Mid-Scale segment.
- The agreement further expands and strengthens SAMHI's existing long-term partnership with Marriott International.
SAMHI Hotels' wholly-owned subsidiary, Innmar Tourism & Hotels Private Limited, has received layout plan approval from the KIADB for a second hotel in Whitefield, Bangalore. This new development will add approximately 235 rooms to the existing 142-room facility at the site. Once completed, the total inventory of the complex will increase to approximately 377 rooms. The expansion targets the high-demand Upper Upscale and Upscale segments, strengthening the company's footprint in a key IT and business hub.
- Received KIADB sanction for layout plans of a second hotel in Whitefield, Bangalore
- New development to add approximately 235 rooms to the existing portfolio
- Total complex inventory to increase from 142 rooms to approximately 377 rooms
- Project focuses on the high-margin Upper Upscale and Upscale hospitality segments
- Expansion follows the acquisition of SPV Innmar Tourism and Hotels in October 2024
SAMHI Hotels Limited has announced its participation in an investor conference organized by Kotak Securities in Mumbai. The event is scheduled for February 25, 2026, starting at 11:00 a.m. IST and will involve 1x1 or group meetings with institutional investors. The company has clarified that discussions will be limited to publicly available information and no unpublished price sensitive information will be shared. This is a standard regulatory disclosure aimed at maintaining transparency with the investment community.
- In-person investor meetings scheduled for February 25, 2026, in Mumbai.
- Conference is organized by Kotak Securities involving 1x1 and group interactions.
- Company officials will participate starting from 11:00 a.m. IST onwards.
- Disclosure confirms that no unpublished price sensitive information (UPSI) will be discussed.
- The meeting schedule is subject to change based on exigencies from the host or company.
SAMHI Hotels reported a robust 16.2% YoY increase in total income to βΉ342 crores for Q3 FY26, supported by a 13% growth in same-store RevPAR. While reported EBITDA grew 13.2% to βΉ126 crores, underlying EBITDA growth was stronger at 19.2% after adjusting for a βΉ6.7 crore impact from GST regulation changes. The company significantly reduced finance costs to βΉ40 crores from βΉ60 crores last year, leading to a PAT of βΉ48 crores. Management highlighted a strong pipeline of 1,900 rooms under development to reach a βΉ3,000 crore revenue target by 2030.
- Total income increased 16.2% YoY to βΉ342 crores with same-store ADR growth of 15.9%.
- Reported EBITDA stood at βΉ126 crores with margins at 36.9%, impacted by 200 bps due to GST changes.
- Finance costs declined by 33% YoY to βΉ40 crores, significantly improving the bottom line.
- Net debt remained stable at βΉ1,450 crores with a net debt-to-EBITDA ratio of 3x.
- Active pipeline of 1,900 rooms will shift revenue mix toward upscale segments (from 42% to 60%).
SAMHI Hotels Limited has released the audio recording of its earnings conference call held on January 29, 2026. The call focused on the unaudited standalone and consolidated financial results for the third quarter and nine months ended December 31, 2025. This disclosure is a standard regulatory procedure under SEBI LODR Regulations to provide transparency to the investor community. Shareholders can now access management's detailed discussion on operational performance and future outlook via the company's website.
- Audio recording of the Q3 FY26 earnings call made available on January 29, 2026.
- Covers financial results for the quarter and nine-month period ended December 31, 2025.
- Compliance with Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
- The recording is hosted on the official company website for public access.
Financial Performance
Revenue Growth by Segment
Total income for Q2 FY26 was INR 296 Cr, up 11% YoY. Same-store RevPAR grew 11.2% YoY to INR 5,026. Revenue share by segment in FY25 was Upper Upscale & Upscale (43%), Upper Mid-scale (42%), and Mid-scale (15%).
Geographic Revenue Split
Core markets include Bangalore, Hyderabad, NCR, Pune, and Chennai. Tier 1 markets achieve a 13% ROCE, significantly outperforming Tier 2 markets such as Ahmedabad, Vizag, and Nasik, which yield 6%.
Profitability Margins
Portfolio operating EBITDA margin stands at 39% (pre-ESOP). Key cost components include Payroll (16%), Variable Costs (19%), and Utilities (6%).
EBITDA Margin
39% (pre-ESOP) for the portfolio, reflecting strong operating leverage from cluster management of Fairfield and Holiday Inn portfolios.
Capital Expenditure
INR 149 Cr allocated for the Westin-Tribute dual-branded hotel in Whitefield, Bengaluru. The company is executing a pipeline of 1,500+ new rooms to reach a total of 6,300+ rooms.
Credit Rating & Borrowing
[ICRA]A (Long-term) and [ICRA]A2+ (Short-term), upgraded following deleveraging from GIC's INR 580 Cr debt reduction infusion.
Operational Drivers
Raw Materials
Food & Beverage (F&B) supplies (25% of total income) and Utilities (6% of total costs) are the primary operational inputs.
Import Sources
Sourcing is primarily domestic to support the 79% domestic traveler volume and local hotel operations across Indian business districts.
Capacity Expansion
Current inventory of 4,850 rooms (as of Sep '25), with a planned expansion to 6,300+ rooms through a pipeline of 1,500+ rooms and stabilization of 790 rooms.
Raw Material Costs
F&B costs represent a significant portion of the 25% F&B income share. Procurement strategies focus on cluster management to achieve economies of scale.
Manufacturing Efficiency
RevPAR growth of 11.2% YoY to INR 5,026 indicates high efficiency in room inventory monetization and pricing strategy.
Logistics & Distribution
Online Travel Agent (OTA) commissions represent 16% of business; 84% direct business strategy (Brand.com, GDS, Groups) is used to protect margins.
Strategic Growth
Expected Growth Rate
9-11%
Growth Strategy
SAMHI plans to achieve growth by expanding room inventory from 4,850 to 6,300+, entering the Mumbai market with a landmark dual-branded hotel, and increasing the revenue share of high-margin Upscale assets from 42% to 60%.
Products & Services
Branded hotel rooms (Upscale to Mid-scale), Food & Beverage (F&B) services, and banquet/meeting facilities.
Brand Portfolio
Marriott, Westin, Tribute Portfolio, Fairfield by Marriott, Holiday Inn, Holiday Inn Express, Hyatt, Caspia, and Trinity.
New Products/Services
Entry into Mumbai with a dual-branded hotel and the launch of W Hyderabad and Westin Tribute Bangalore Whitefield, contributing to an incremental INR 800 Cr revenue potential.
Market Expansion
Entry into Mumbai and expansion in Hyderabad and Bangalore, targeting India's most dynamic office markets.
Market Share & Ranking
Leading branded hotel ownership and asset management platform in India with 4,850+ rooms.
Strategic Alliances
Strategic partnership with GIC, which committed INR 750 Cr for a 35% stake in three subsidiaries to fund deleveraging and capex.
External Factors
Industry Trends
The industry is seeing a 9-11% CAGR growth driven by urbanization. SAMHI is positioning for this by expanding into high-growth office markets like Navi Mumbai and Hyderabad.
Competitive Landscape
Competes with branded hotel chains in the Midscale to Upscale segments, leveraging international brands like Marriott and IHG for distribution.
Competitive Moat
SAMHI's moat lies in its capital-efficient leasehold model (18% ROCE vs 11% freehold) and institutional partnerships with GIC and Equity International, providing durable cost and governance advantages.
Macro Economic Sensitivity
Highly sensitive to Indian GDP growth and urbanization trends, which drive business travel and discretionary spending.
Consumer Behavior
Shift toward branded hotels and increased business travel in core office markets following the growth of the Indian economy.
Regulatory & Governance
Industry Regulations
Compliance with pollution norms and hospitality standards; implementation of a Related Party Transactions Policy and Code of Conduct for Board and Senior Management.
Environmental Compliance
Implementation of glass bottling plants and adoption of glass bottles to reduce plastic usage across the portfolio.
Risk Analysis
Key Uncertainties
Talent attrition (industry-wide challenge) and sensitivity to business travel cycles in core office markets could impact operating performance.
Geographic Concentration Risk
Concentrated in Tier 1 office markets (Bangalore, Hyderabad, NCR, Pune, Chennai), which outperform Tier 2 markets in ROCE (13% vs 6%).
Third Party Dependencies
16% revenue dependency on Online Travel Agents (OTAs); 5% management fees paid to international brand partners.
Technology Obsolescence Risk
Digital transformation focused on direct distribution via Brand.com (13% of business) and GDS (21%) to maintain competitive distribution.