SUPERHOUSE - Superhouse Ltd
Financial Performance
Revenue Growth by Segment
Overall operating income grew by 18.09% in FY2023 to INR 768.13 Cr from INR 650.47 Cr in FY2022. The group achieved a 43% cumulative revenue increase from FY2021 to FY2023. H1 FY2024 operating income was reported at INR 355 Cr.
Geographic Revenue Split
The majority of revenue is generated from export sales to more than 78 countries. Marketing offices are established in the USA, UK, UAE, Spain, and Germany to support global distribution.
Profitability Margins
PAT margin declined from 4.83% in FY2022 to 3.64% in FY2023 (INR 27.92 Cr). For FY2024, the PAT margin further decreased to 1.76%. 9MFY25 PAT margin showed a slight recovery to 1.78% compared to 1.73% in 9MFY24.
EBITDA Margin
EBITDA margin witnessed an incessant decline over three years, dropping from 9.07% in FY2021 to 7.68% in FY2023. This decline was primarily driven by lower government export incentives and higher selling expenses.
Credit Rating & Borrowing
AcuitΓ© reaffirmed a long-term rating of 'ACUITE A-' (Stable) and a short-term rating of 'ACUITE A2+' on INR 219 Cr of bank facilities as of February 2024.
Operational Drivers
Raw Materials
Key raw materials include finished leather and shoe uppers. The group sources leather from its own tanneries and imports from Brazil, Italy, and Columbia to mitigate price fluctuation risks.
Import Sources
Brazil, Italy, and Columbia.
Capacity Expansion
The group currently operates 12 manufacturing facilities, including two tanneries, across Uttar Pradesh. Specific expansion plans in MT or units are not disclosed.
Raw Material Costs
Raw material costs are partially mitigated through backward integration into tanneries. However, the group remains exposed to global leather price fluctuations and lower export incentives which impacted FY23 margins.
Manufacturing Efficiency
Working capital limits were utilized at an average of 95.50% for fund-based limits and 53.78% for non-fund based limits for the five months ended February 2025, indicating high capacity utilization of available credit.
Logistics & Distribution
Distribution is managed through offshore subsidiaries and marketing offices in the UK, USA, UAE, Spain, and Germany to reach 78+ countries.
Strategic Growth
Expected Growth Rate
12.60%
Growth Strategy
Growth is driven by an established market position in the export leather industry, leveraging a diversified product portfolio and a strong distribution network across 78 countries. The group utilizes offshore subsidiaries like Superhouse (U.K.) Limited and Superhouse (USA) International Inc. to maintain global market presence.
Products & Services
Finished leather, shoe uppers, finished footwear (safety and fashion), textile garments, horse riding equipment, and other leather accessories.
Brand Portfolio
Superhouse, Briggs Industrial Footwear.
Market Expansion
The group continues to target global markets through its 12 manufacturing units and international marketing offices, though specific new regions were not named.
Market Share & Ranking
Recognized as one of the leading manufacturers and exporters of finished leather in India.
External Factors
Industry Trends
The leather industry is highly competitive and fragmented. Future growth depends on scaling operations and managing intensive working capital cycles (currently 256 GCA days).
Competitive Landscape
Faces intense competition from both organized and unorganized players, leading to persistent pricing pressure.
Competitive Moat
Moat is built on 40+ years of promoter experience, integrated manufacturing (in-house tanneries), and a global distribution network. Sustainability is supported by a healthy net worth of INR 461.45 Cr.
Macro Economic Sensitivity
Highly sensitive to European economic conditions and global consumer demand for leather goods. FY2024 performance was specifically noted to be impacted by lower European demand.
Consumer Behavior
Demand is shifting toward safety and fashion footwear, which the group addresses through its diversified product portfolio.
Geopolitical Risks
Exposure to trade barriers and economic shifts in the 78 countries of export, particularly the UK and EU where major marketing offices are located.
Regulatory & Governance
Industry Regulations
Operates as a Government of India recognized Export Trading House. Compliance includes SEBI LODR regulations for listed entities.
Legal Contingencies
A penalty of INR 2,000 plus GST (Total INR 2,360) was imposed by the BSE for a one-day delay in submitting the Annual Report for FY 2024-25.
Risk Analysis
Key Uncertainties
Key risks include the incessant decline in profitability margins (EBITDA down to 7.68%), intensive working capital requirements, and potential further demand contraction in European markets.
Geographic Concentration Risk
High geographic concentration in export markets, with significant reliance on European and North American demand.
Third Party Dependencies
Dependency on imports from Brazil, Italy, and Columbia for specific leather grades not produced in-house.
Credit & Counterparty Risk
Debtor days stood at 93 days as of March 31, 2024, slightly up from 90 days in the previous year, indicating stable but high receivable levels.