Rama Vision - Rama Vision
Financial Performance
Revenue Growth by Segment
Total revenue from operations grew by 27.13% YoY, reaching INR 113.87 Cr in FY25 compared to INR 89.57 Cr in FY24. Growth is driven by the expansion of the food division and the addition of new product lines like Real Thai and Nongshim.
Geographic Revenue Split
Not explicitly disclosed by percentage, but the company operates a nationwide network with depots in Delhi, Maharashtra, West Bengal, and Uttar Pradesh to service 235 distributors across India.
Profitability Margins
PAT margin stood at 3.78% in FY24, improving from 3.10% in FY23. However, for 9MFY25, the PAT margin moderated to 2.73% due to higher finance costs and operational expenses. PBILDT margin was 7.28% in FY24 vs 5.72% in FY23.
EBITDA Margin
PBILDT margin was 7.28% in FY24 (INR 6.52 Cr). For 9MFY25, the margin remained stable at 7.20% (INR 6.07 Cr). The improvement from FY23 levels is attributed to the introduction of higher-margin products in the food division.
Capital Expenditure
The company established a Wafer Sticks processing plant at Himalayan Mega Food Park, Kashipur. Cost of materials consumed for this manufacturing segment increased by 233% from INR 0.66 Cr in FY24 to INR 2.20 Cr in FY25, indicating a ramp-up in production.
Credit Rating & Borrowing
CARE reaffirmed and then withdrew a 'CARE BB+; Stable' rating on March 31, 2025. AcuitΓ© downgraded the rating to 'ACUITE B' (Issuer Not Co-operating) on May 29, 2025, citing information risk. Interest coverage ratio moderated from 4.76x in FY24 to 3.58x in 9MFY25.
Operational Drivers
Raw Materials
Finished goods for trading (Baby care, Skin care, Food products) and raw materials for Wafer Sticks (flour, sugar, oils). Purchases of stock-in-trade represent 68.1% of total revenue (INR 77.59 Cr in FY25).
Import Sources
The company is a leading importer, sourcing products primarily for its food division (Real Thai and Nongshim) and baby care segments. Specific countries are not listed, but the brands suggest sourcing from Thailand and South Korea.
Capacity Expansion
The Wafer Sticks processing plant has an installed capacity of 900 MT per annum. Current utilization is increasing as evidenced by the 233% increase in material consumption costs YoY.
Raw Material Costs
Purchases of stock-in-trade rose 30.8% YoY to INR 77.59 Cr in FY25. Raw material consumption for manufacturing rose from INR 0.66 Cr to INR 2.20 Cr. Procurement strategy focuses on high-margin food brands to offset lower-margin distribution lines.
Manufacturing Efficiency
The shift toward in-house manufacturing of Wafer Sticks is intended to improve margins compared to pure trading, though the segment is still in a growth phase.
Logistics & Distribution
Distribution is managed through a professionally managed sales and marketing team and a network of 235 dealers/distributors.
Strategic Growth
Expected Growth Rate
27%
Growth Strategy
Growth is targeted through the addition of high-margin products (e.g., Real Thai, Nongshim), increasing the customer base via its 235-distributor network, and ramping up the 900 MTPA Wafer Stick manufacturing facility to improve vertical integration.
Products & Services
Baby and Mother care products, Skin care products, Food products (Wafer Sticks, Noodles, Sauces), and various imported consumer goods.
Brand Portfolio
Real Thai, Nongshim, and Rama Vision (for manufactured wafer sticks).
New Products/Services
Recent introduction of Real Thai and Nongshim products under the food division has been the primary driver for the 27% revenue growth and improved PBILDT margins.
Market Expansion
Expansion is focused on deepening the reach of the food division across India using the existing 235-distributor network and regional depots.
External Factors
Industry Trends
The industry is seeing a shift toward premium imported food products and specialized baby care. RVL is positioning itself by adding international brands like Real Thai to capture this growing demand.
Competitive Landscape
Operates in a highly fragmented and competitive industry with numerous organized and unorganized players in the FMCG and imported goods space.
Competitive Moat
The company's moat is built on its long track record (incorporated 1989) and a robust distribution network of 235 distributors. However, this is a 'soft' moat as competitors can also sign distribution deals with international brands.
Macro Economic Sensitivity
Highly sensitive to consumer spending patterns in India and fluctuations in the Indian Rupee against exporting nations' currencies.
Consumer Behavior
Increasing demand for international cuisines and premium mother/baby care products in urban India is driving the company's product portfolio expansion.
Geopolitical Risks
Trade barriers or changes in import duties on food and baby care products could significantly impact the landed cost of their primary revenue-generating products.
Regulatory & Governance
Industry Regulations
Subject to FSSAI regulations for food imports and manufacturing, as well as import/export standards under the Companies Act 2013.
Taxation Policy Impact
The company reported a current tax liability of INR 34.37 Lacs for FY24; however, for FY25, the net current tax liability was nil as per the balance sheet summary.
Legal Contingencies
The company has disclosed pending litigations in Note 27 of the financial statements. While the auditor notes these are disclosed, the specific INR value of the contingencies is not provided in the snippets.
Risk Analysis
Key Uncertainties
The primary uncertainty is the 'Issuer Not Co-operating' status with AcuitΓ© Ratings, which suggests potential transparency issues or internal administrative lapses that could affect future credit access.
Geographic Concentration Risk
While distributing pan-India, the company is headquartered in New Delhi with manufacturing in Uttarakhand, concentrating its physical asset risk in Northern India.
Third Party Dependencies
High dependency on international brand owners for distribution rights. Loss of a major brand like Real Thai or Nongshim would significantly impact the food division's revenue.
Technology Obsolescence Risk
Low risk for physical products, but the company must maintain its audit trail and internal financial control software as noted by the auditors.
Credit & Counterparty Risk
Trade receivables are considered recoverable by management based on past experience, though the auditor notes this estimation is inherently imprecise.