šŸ’° Financial Performance

Revenue Growth by Segment

Total revenue grew 147% YoY to INR 126.35 Cr in FY25. Core B2C sales grew 62% YoY to INR 82.44 Cr, while total revenue from operations stood at INR 126.348 Cr, up 150.15% from INR 50.48 Cr in FY24.

Geographic Revenue Split

The company is heavily concentrated in Maharashtra but is expanding nationally, with 5-6 of the 12 planned new stores located outside the state in regions like Delhi and Gurgaon.

Profitability Margins

Operating Profit Margin improved from 22.76% to 30.84% YoY. Net Profit Margin increased from 16.75% to 22.81% YoY, driven by higher operating leverage and a better product mix.

EBITDA Margin

EBITDA margin (excluding other income) grew from 22% to 30% YoY, reflecting improved operational efficiency and scale.

Capital Expenditure

The company is funding expansions through internal accruals and a planned preferential issue of INR 10-15 Cr specifically for marketing costs over the next 2 years.

Credit Rating & Borrowing

The company repaid all bank overdrafts and has zero outstanding bank debt as of March 31, 2025. Interest coverage ratio improved significantly from 84.79% to 148.83%.

āš™ļø Operational Drivers

Raw Materials

Silver, Brass, Diamonds, and Gold are the primary materials used in fashion and silver jewellery products.

Key Suppliers

PNGSL (P. N. Gadgil & Sons Ltd) serves as the master franchisee and a primary partner for the SIS (Shop-in-Shop) model.

Capacity Expansion

Planned expansion of 12 new stores in FY26, with 6-7 stores targeted for the first half of the year, including 5 outside Maharashtra.

Raw Material Costs

Not disclosed as a specific percentage of revenue, but higher gold and silver prices are noted as factors influencing demand and pricing.

Manufacturing Efficiency

Inventory turnover ratio improved from 1.37% to 2.38% YoY, indicating quicker stock movement and higher sales efficiency.

Logistics & Distribution

Distribution is handled through physical retail stores (SIS, EBO, Franchisee), online website sales (4.5% of total), and quick commerce platforms.

šŸ“ˆ Strategic Growth

Expected Growth Rate

25%

Growth Strategy

Growth will be driven by opening 12 new stores, launching a dedicated iOS/Android app, targeting a 10% online sales contribution, and expanding quick commerce presence via Blinkit. The company is also increasing marketing spend to INR 7 Cr in FY26 to build brand awareness outside Maharashtra.

Products & Services

Fashion jewellery, silver jewellery, brass jewellery, and diamond necklaces (typically priced under INR 1 Lakh).

Brand Portfolio

Gargi by P. N. Gadgil & Sons.

New Products/Services

Introduction of higher ticket size diamond necklaces (near INR 1 Lakh) and a new mobile app for iOS and Play Store to facilitate online sales.

Market Expansion

Expansion into North India (Delhi, Gurgaon) and other metros outside Maharashtra to reduce regional concentration.

Market Share & Ranking

The company reported a B2C CAGR of 69.7% over 3 years, significantly outpacing the industry average growth of 20-25%.

Strategic Alliances

Partnerships with PNGSL (Master Franchisee), Shoppers Stop (SIS model), and Blinkit (Quick commerce).

šŸŒ External Factors

Industry Trends

The fashion jewellery industry is growing at 20-25% annually. The company is positioning itself as a premium yet affordable alternative to traditional high-value gold jewellery.

Competitive Landscape

Competes with both unorganized players and organized brands; Lovisa (Australia) is cited as a global peer model for study.

Competitive Moat

Moat is built on the 190-year legacy of the P. N. Gadgil & Sons family brand, which provides immediate trust and footfall in the SIS model.

Macro Economic Sensitivity

Sensitive to Indian demand-supply conditions, government regulations, tax regimes, and fluctuations in gold and silver prices.

Consumer Behavior

Increasing consumer preference for affordable fashion jewellery and higher ticket size items in the 'pocket-friendly' category.

Geopolitical Risks

Global demand-supply conditions for raw materials are noted as a risk factor in the MDA.

āš–ļø Regulatory & Governance

Industry Regulations

Operations are subject to Indian demand-supply conditions and government regulations; the company maintains a system for regular compliance monitoring.

Taxation Policy Impact

The company follows standard Indian tax regimes; no specific fiscal impacts disclosed beyond general regulatory compliance.

Legal Contingencies

No significant pending court cases or labor disputes disclosed in the MDA; AOC-2 indicates no non-arm's length related party transactions.

āš ļø Risk Analysis

Key Uncertainties

ROI on increased marketing spend (INR 7 Cr) and the success of the brand in non-Maharashtra markets are the primary uncertainties.

Geographic Concentration Risk

High concentration in Maharashtra, with the company now actively diversifying into North India.

Third Party Dependencies

Significant dependency on PNGSL for 75-78% of sales and store footfall.

Technology Obsolescence Risk

Identified as a risk in MDA; company is mitigating this through digital transformation, including a new app and enhanced online presence.

Credit & Counterparty Risk

Trade receivables increased due to a change in the trade model; credit periods for PNGSL are maintained at 15-20 days.