JUSTDIAL - Just Dial
Financial Performance
Revenue Growth by Segment
The company operates in a single reporting segment, 'Search and Search-related Services', which grew 9.5% YoY to INR 11,419.3 million in FY25. For Q2 FY26, operating revenue was INR 3,031 million, representing a 6.4% YoY increase and 1.8% QoQ growth.
Geographic Revenue Split
Justdial services over 11,000 pin codes across 250+ cities in India. While specific percentage splits by region are not disclosed, the network provides nationwide coverage for SMEs.
Profitability Margins
Net profit margin (including other income) improved significantly from 26.9% in FY24 to 38.2% in FY25, an increase of 1131 bps. Profit After Tax (PAT) for FY25 was INR 5,842.0 million, up 61.0% YoY.
EBITDA Margin
Operating EBITDA margin for FY25 was 29.4%, up 861 bps from 20.8% in FY24. For Q2 FY26, the Operating EBITDA margin was 28.7%, a slight decrease of 9 bps YoY and 29 bps QoQ.
Capital Expenditure
In H1 FY26, the company spent INR 14.2 million on the purchase of property, plant, and equipment, compared to INR 18.3 million in H1 FY25. Total depreciation and amortisation for FY25 was INR 472.6 million.
Credit Rating & Borrowing
Justdial is a zero-debt company with no loans or borrowings. The interest coverage ratio improved by 25.2% YoY to 64.2 in FY25, primarily reflecting interest on lease liabilities.
Operational Drivers
Raw Materials
Not applicable as Justdial is a service-based local search platform.
Import Sources
Not applicable.
Key Suppliers
Not applicable.
Capacity Expansion
Active paid campaigns reached 623,970 at the end of Q2 FY26, growing from 598,430 in Q2 FY25 (a 4.3% increase). The sales force consists of 4,633 tele-sales and 5,470 field sales employees.
Raw Material Costs
Not applicable. Operating costs are primarily driven by employee benefit expenses, which were INR 6,953.9 million in FY25, down 3.4% YoY.
Manufacturing Efficiency
Not applicable. Operational efficiency is driven by AI tools for catalogue management and intelligent channel recommendations for merchants.
Logistics & Distribution
Distribution is digital; advertising and promotion spend was INR 256.4 million in FY25, up 21.3% YoY to drive traffic and brand awareness.
Strategic Growth
Expected Growth Rate
9.50%
Growth Strategy
Growth is targeted through strengthening technology and talent foundations to unlock the next phase of growth. Key initiatives include leveraging AI for operational efficiency, improving user experience via review summarisation and fraud detection, and nurturing new growth areas by leveraging existing SME strengths.
Products & Services
Local search services provided via Web, Mobile App, and Telephone; specialized advertising platforms and paid campaigns for SMEs.
Brand Portfolio
Justdial
New Products/Services
New AI-driven features include review summarisation, dynamic review prompts, and automated data extraction from signboards and visiting cards for merchant onboarding.
Market Expansion
The company services over 11,000 pin codes in India and is identifying new growth areas to leverage its existing SME network.
Market Share & Ranking
Leader in the Indian local search industry with strong brand recognition.
External Factors
Industry Trends
The local search industry is evolving through AI integration for better fraud detection and automated content curation. Justdial is positioning itself by investing in AI for catalogue management and user-facing review tools.
Competitive Landscape
Operates in a dynamic environment against other digital advertising platforms and specialized search services.
Competitive Moat
Sustainable moat built on strong brand recognition, a massive sales force of over 10,000 employees, and a deep network of 250+ cities, creating high barriers to entry for competitors.
Macro Economic Sensitivity
Highly sensitive to interest rates and market performance due to a large treasury portfolio; Other Income contributed INR 3,865.4 million to total income in FY25.
Consumer Behavior
Shift towards mobile-first search and demand for AI-summarised reviews and verified business listings.
Geopolitical Risks
Primarily domestic focus in India; risks are limited to local regulatory changes and data protection laws.
Regulatory & Governance
Industry Regulations
Compliance with the Companies Act 2013, SEBI Listing Regulations, and Secretarial Standards (SS-1 and SS-2).
Taxation Policy Impact
Effective tax rate was approximately 12% in FY25 (INR 799.5 million tax on INR 6,641.5 million PBT), aided by the reversal of deferred tax on treasury moving to long-term buckets.
Risk Analysis
Key Uncertainties
Volatility in treasury income (Other Income fell 35.5% YoY in Q2 FY26) and potential data security breaches impacting the core database.
Geographic Concentration Risk
100% of revenue is derived from the Indian market across 250+ cities.
Third Party Dependencies
Low dependency on specific suppliers; primary dependency is on the SME advertiser base.
Technology Obsolescence Risk
Risk is mitigated by ongoing R&D in AI and emerging technologies to maintain search relevance.
Credit & Counterparty Risk
Minimal credit risk as the company does not have significant debtors; services are typically pre-paid by advertisers.