MOBIKWIK - One Mobikwik
Financial Performance
Revenue Growth by Segment
Payments segment gross profit grew from INR 59 Cr to INR 61 Cr (3.4% growth) in Q2 FY2026. UPI GMV grew 28% QoQ, though it generates no revenue. Wallet and bill payments represent 60% of GMV and are the primary revenue drivers.
Geographic Revenue Split
100% of revenue is derived from India, specifically focusing on the 'Bharat' market (Tier 2 and Tier 3 cities).
Profitability Margins
Payments margins improved from 27.9% to 29.4% in Q2 FY2026. Lending margins for credit products like ZIP EMI and MCA are historically between 40-50%. Distribution-only lending margins are lower at approximately 2-3%.
EBITDA Margin
The company is focused on operational discipline to drive EBITDA profitability; fixed costs and employee costs were reduced by approximately 5.7% in the most recent quarter.
Capital Expenditure
Total IPO proceeds of INR 530.517 Cr are being deployed: INR 150 Cr for financial services growth, INR 135 Cr for payment services, INR 107 Cr for R&D, and INR 70.285 Cr for the payment devices business.
Operational Drivers
Raw Materials
Technology infrastructure (cloud services), customer acquisition costs (marketing), and capital for lending (DLG and distribution models) represent the primary operational costs.
Import Sources
Primarily domestic (India) for technology services and regulatory partnerships.
Key Suppliers
NBBL (partner for Instant Forex), RBI (Digital Rupee partner), and various banking partners for lending and DLG (Default Loss Guarantee) arrangements.
Capacity Expansion
Registered user base reached 183.5 Mn as of September 30, 2025, with 3.3 Mn new users added in Q2 FY2026. Merchant base stands at 4.71 Mn.
Raw Material Costs
Fixed costs were reduced by 5.7% through automation and operational discipline. IPO proceeds allocate INR 107 Cr (20.2% of total) specifically for technology and product R&D.
Manufacturing Efficiency
Operational efficiency is measured by GMV growth (28% QoQ in UPI) and margin improvement (1.5% increase in payment margins).
Logistics & Distribution
Distribution costs are primarily digital; however, the company is investing INR 70.285 Cr in physical payment devices.
Strategic Growth
Expected Growth Rate
38%
Growth Strategy
Achieving growth through scaling UPI (Top 3 fastest-growing app), expanding high-margin lending (ZIP EMI, MCA), and pioneering new products like Instant Forex and Digital Rupee. The company is also investing INR 107 Cr in AI/ML (Lens.AI) to improve risk scoring and customer engagement.
Products & Services
MobiKwik Wallet, UPI, Pocket UPI, Zaakpay (Payment Gateway), ZIP EMI, MCA (Merchant Credit), Fixed Deposits, Mutual Funds, Digital Gold, Lens.AI, and Instant Forex.
Brand Portfolio
MobiKwik, Zaakpay, Pocket UPI, Lens.AI, ZIP, ZIP EMI.
New Products/Services
Instant Forex (partnership with NBBL), Digital Rupee, and Lens.AI (AI-led financial solutions).
Market Expansion
Targeting 'Bharat' (India's digital finance users) with a focus on high-frequency categories like Retail, Groceries, Food, and Fuel.
Market Share & Ranking
19% market share of PPI wallet gross transaction value (GTV) as of September 2025; ranked among the Top 3 fastest-growing UPI apps.
Strategic Alliances
Partnership with NBBL for Forex and RBI for Digital Rupee rollout.
External Factors
Industry Trends
Massive shift toward UPI (3x YoY growth in October 2025) which is currently non-revenue generating, forcing fintechs to pivot toward lending and financial product distribution for monetization.
Competitive Landscape
Competes with top 20 TPAPs (Third Party Application Providers) in the UPI ecosystem and other digital wallets.
Competitive Moat
Network effect moat with 183.5 Mn users and 4.71 Mn merchants. Brand trust in 'Bharat' and a 19% share in the PPI wallet market provide sustainable competitive advantages.
Macro Economic Sensitivity
Highly sensitive to Indian consumer spending and digital payment adoption rates in Tier 2/3 cities.
Consumer Behavior
Shift toward high-frequency digital payments in Groceries, Food & Dining, and Fuel.
Geopolitical Risks
Minimal due to domestic focus, though global fintech trends and funding environments impact valuation.
Regulatory & Governance
Industry Regulations
Subject to RBI regulations on PPI, Digital Lending, and NPCI circulars regarding UPI MDR and interchange fees for Pocket UPI.
Environmental Compliance
Published Business Responsibility and Sustainability Report (BRSR) for FY 2024-25 in compliance with NGRBC guidelines.
Taxation Policy Impact
Standard Indian corporate tax rates apply; specific fiscal impacts not disclosed.
Legal Contingencies
The company is pursuing recovery for instances of significant fraud; insurance coverage is in place for digital frauds. Specific case values in INR are not disclosed.
Risk Analysis
Key Uncertainties
Regulatory uncertainty regarding UPI monetization (MDR) could impact the revenue potential of 40% of current GMV.
Geographic Concentration Risk
100% revenue concentration in India.
Third Party Dependencies
High dependency on NPCI for UPI infrastructure and NBBL for Forex services.
Technology Obsolescence Risk
Mitigated by INR 107 Cr investment in AI and ML to stay ahead of fintech disruption.
Credit & Counterparty Risk
Exposure to credit risk in the lending business, particularly in DLG (Default Loss Guarantee) models versus distribution-only models.