MUFTI - Credo Brands
Financial Performance
Revenue Growth by Segment
Standalone revenue from operations grew 8.96% YoY to INR 618.18 Cr in FY25 from INR 567.33 Cr. However, H1 FY26 revenue was INR 283.6 Cr, with Q2 FY26 revenue at INR 164 Cr, a decline of 11.8% compared to INR 186 Cr in Q2 FY25 due to supply chain disruptions.
Geographic Revenue Split
Not disclosed in available documents; however, the company operates across India through EBOs, MBOs, and LFS formats.
Profitability Margins
Gross margin improved to 59% in H1 FY26, up 200 basis points YoY from 57%. PAT for FY25 was INR 68.4 Cr (11.1% margin), up 15.6% from INR 59.1 Cr in FY24. Q2 FY26 PAT margin stood at 11.5% (INR 19 Cr).
EBITDA Margin
EBITDA margin for FY25 was 29.1% (INR 180 Cr) compared to 28.3% in FY24. H1 FY26 EBITDA margin was approximately 28% (INR 79 Cr). Management guides for a long-term EBITDA range of 27% to 30%.
Capital Expenditure
Planned capex and growth investments are funded entirely through internal accruals; the company maintains a zero-leverage policy for expansion. Specific INR values for future years are not disclosed but described as 'accelerated' for marketing.
Credit Rating & Borrowing
Liquidity is rated as 'Adequate' with a current ratio of 4.65x and quick ratio of 2.82x. Working capital utilization is low at ~15.59% of a INR 70 Cr sanctioned limit.
Operational Drivers
Raw Materials
Finished garments (shirts, denims, t-shirts) represent the primary cost; the company outsources 100% of manufacturing, focusing on design and branding.
Import Sources
Bangladesh is a key sourcing hub for product availability; disruptions there delayed Q2 FY26 dispatches.
Key Suppliers
Not disclosed in available documents; company maintains a multi-vendor outsourced manufacturing model.
Capacity Expansion
Retail footprint efficiency is measured by revenue per sq. ft., which increased to INR 11,928 in FY25 from INR 11,422 in FY24 (a 4.4% improvement).
Raw Material Costs
Gross Profit margin of 57.2% in FY25 indicates COGS is approximately 42.8% of revenue. Strategic cash payments to suppliers are used to secure better pricing and priority production slots.
Manufacturing Efficiency
Manufacturing is 100% outsourced; efficiency is driven by 'Strategic Speed' in payables (16 days) to ensure priority delivery and quality from vendors.
Logistics & Distribution
Multi-channel strategy spanning EBOs (FOFO/COCO), MBOs, and LFS to diversify operational risk and maximize reach.
Strategic Growth
Expected Growth Rate
0%
Growth Strategy
Implementation of 'MUFTI 2.0' to elevate brand identity, closing underperforming stores, and accelerating marketing investments over the next 1.5 years. The company is shifting toward a premium evolution to rekindle demand and scale its D2C digital business.
Products & Services
Men's fashion garments including shirts, denims, T-shirts, shorts, joggers, outerwear, blazers, and accessories.
Brand Portfolio
MUFTI
New Products/Services
MUFTI 2.0 premium collection; expected to drive growth after a 1.5 to 2-year transition period.
Market Expansion
Expansion of domestic store network in existing and new cities, alongside deepening digital presence for D2C growth.
Strategic Alliances
Long-standing partnerships with franchisees and MBO partners where receivables are secured through deposits.
External Factors
Industry Trends
The lifestyle retail industry is growing but faces intense competition and changing consumer preferences. MUFTI is positioning itself for 'India's premium evolution' to counter flattish growth in the mid-market segment.
Competitive Landscape
Competitors like Cantabil and Rare Rabbit are reporting 15-17% YoY growth, while MUFTI is currently in a 'flattish' transition phase.
Competitive Moat
27-year brand authenticity and a 'risk-free' supply model for partners (taking back unsold stock) creates strong channel loyalty and ensures fresh retail merchandise, which is difficult for competitors to replicate without high capital.
Macro Economic Sensitivity
Sensitive to consumer discretionary spending; recent GST reforms are expected to boost long-term consumption.
Consumer Behavior
Shift toward premium menswear and digital/D2C shopping; MUFTI is responding by upgrading store identities and increasing digital marketing.
Geopolitical Risks
Political instability in Bangladesh directly impacted the supply chain and product delivery timelines in FY26.
Regulatory & Governance
Industry Regulations
Subject to GST regulations and textile import/export norms; recent GST reforms cited as a positive long-term driver for consumption.
Environmental Compliance
Low exposure to environmental risks as the company does not own manufacturing facilities.
Taxation Policy Impact
Effective tax rate of approximately 25.5% based on FY25 tax expense of INR 23.42 Cr on PBT of INR 91.83 Cr.
Legal Contingencies
No material departures in accounting standards; no specific pending court cases or values disclosed in the provided documents.
Risk Analysis
Key Uncertainties
Success of the 'MUFTI 2.0' rebranding transition, which management expects will take 1.5 to 2 years to reflect in growth trajectory.
Geographic Concentration Risk
Not disclosed; however, the company is expanding its domestic network to mitigate regional demand fluctuations.
Third Party Dependencies
100% dependency on outsourced manufacturers; recent Bangladesh disruptions highlight vulnerability to vendor locations.
Technology Obsolescence Risk
Risk of failing to scale D2C and digital presence relative to competitors; company is currently 'deepening' digital investments to mitigate this.
Credit & Counterparty Risk
Receivable days increased to 133 in Mar-25 from 112 in Mar-24, but risk is mitigated by security deposits from franchisees and long-standing MBO relationships.