PRITI - Priti Internati.
Financial Performance
Revenue Growth by Segment
Revenue from operations decreased 14.68% YoY to INR 77.06 Cr in FY2025 from INR 90.32 Cr in FY2024. For H1 FY2026, revenue was INR 14.88 Cr, a 62.3% decline compared to INR 39.54 Cr in H1 FY2025. Segments include Handicrafts, Textiles, and Solar products.
Geographic Revenue Split
Not disclosed in specific percentages; however, the company operates three manufacturing units in Jodhpur and a branch in Bangalore, while targeting global export footprints and domestic retail scaling.
Profitability Margins
Operating Profit Margin declined from 14.25% to 8.39% in FY2025. Net Profit Margin fell from 10.59% to 6.17% due to higher input costs and operational disruptions.
EBITDA Margin
EBITDA margin was 9.09% in FY2025 (INR 7.01 Cr), representing a 47.56% decline from INR 13.37 Cr in FY2024.
Capital Expenditure
Property, Plant, and Equipment stood at INR 6.51 Cr as of September 30, 2025, compared to INR 6.78 Cr as of March 31, 2025.
Credit Rating & Borrowing
Debt-Equity ratio is 0.00 as of March 31, 2025. Interest coverage ratio remains high at 99.66x, though it declined from 370.11x YoY.
Operational Drivers
Raw Materials
Wood and textiles are the primary raw materials for furniture and handicraft production. Raw material consumption and stock-in-trade purchases totaled INR 60.82 Cr in FY2025.
Import Sources
Not specifically disclosed, though manufacturing is concentrated in Jodhpur, Rajasthan.
Capacity Expansion
Currently operates 3 manufacturing units in Jodhpur (Basni, Boranada, and Mogra Kallan). Expansion plans focus on the solar energy sector to reduce captive energy costs and tap into commercial solar projects.
Raw Material Costs
Cost of materials consumed was INR 12.02 Cr and purchase of stock-in-trade was INR 48.80 Cr in FY2025, collectively representing approximately 78.9% of total revenue.
Manufacturing Efficiency
Not specifically disclosed; however, Return on Net Worth moderated significantly from 16.94% to 6.84% in FY2025.
Logistics & Distribution
Not disclosed as a specific percentage of revenue.
Strategic Growth
Expected Growth Rate
20%
Growth Strategy
Growth is targeted through the expansion of global export footprints, scaling the 'PRITI HOME' domestic retail brand, and diversifying into the solar energy sector for both captive use and commercial projects.
Products & Services
Wooden furniture (home and office), handicraft items, textile items, and solar energy products/trading.
Brand Portfolio
PRITI HOME (online wooden furniture store).
New Products/Services
Recent venture into the solar energy sector and expansion of the PRITI HOME online furniture range.
Market Expansion
Expanding global export footprints and scaling domestic retail presence through online and physical channels.
External Factors
Industry Trends
The Indian solar sector is growing at >20% annually with over 107 GW capacity; the furniture industry is shifting toward online retail and sustainable materials.
Competitive Landscape
Competes in the fragmented handicraft and furniture market, as well as the emerging solar trading sector.
Competitive Moat
Moat is built on quality craftsmanship, established brand identity (PRITI HOME), and a zero-debt balance sheet providing financial flexibility.
Macro Economic Sensitivity
Highly sensitive to global market demand and international trade conditions, which caused a 14.68% revenue decline in FY2025.
Consumer Behavior
Shift toward online furniture shopping and demand for sustainable/customized home decor.
Geopolitical Risks
Global reasons and international market hindrances were cited as key factors for production and sales disruptions.
Regulatory & Governance
Industry Regulations
Beneficiary of government initiatives like Pradhan Mantri Vishwakarma Kaushal Samman (PM-VIKAS) for skill development in traditional crafts.
Environmental Compliance
Venturing into solar energy to drive sustainable initiatives across the value chain.
Taxation Policy Impact
Effective tax rate was approximately 25.6% in FY2025, with a tax expense of INR 1.64 Cr on a PBT of INR 6.40 Cr.
Legal Contingencies
No pending court cases or legal disputes were disclosed in the provided documents.
Risk Analysis
Key Uncertainties
Volatility in input costs and global demand fluctuations; PAT declined 50.31% YoY in FY2025 due to these factors.
Geographic Concentration Risk
100% of manufacturing units are located in Jodhpur, Rajasthan, creating regional concentration risk.
Third Party Dependencies
Not disclosed, but the company relies on strong supplier relationships for raw materials.
Technology Obsolescence Risk
Mitigated by upgrading internal controls and implementing ERP-based systems for operational monitoring.
Credit & Counterparty Risk
Debtors turnover improved to 8.82x from 6.85x, indicating healthy receivables quality despite lower revenue.