PVSL - Popular Vehicles

📊 NSE: PVSL 🏢 Trading 📅 Last Updated: 12/14/2025 11:08

💰 Financial Performance

Revenue Growth by Segment

Total revenue for H1FY26 reached INR 2,841.3 Cr, a 1.3% YoY increase. Segment performance: New Vehicles grew 0.8% to INR 2,075 Cr; Service business grew 8.1% to INR 463 Cr; Spare Parts Distribution grew 0.8% to INR 132 Cr; Pre-Owned Cars (POC) declined 0.7% to INR 181 Cr.

Geographic Revenue Split

As of Q2FY26, Kerala contributes 59%, Tamil Nadu 25%, Karnataka 11%, Maharashtra 5%, and Punjab 1%. The company has successfully reduced Kerala's concentration from 74% in FY21 to 62% in FY25, with a target to reach 50% in the next 2-3 years to de-risk the revenue model.

Profitability Margins

Gross Profit Margin for H1FY26 was 14.2%, down from 14.9% in H1FY25. Profit After Tax (PAT) for H1FY26 was a loss of INR 10.5 Cr compared to a profit of INR 76.1 Cr in FY24, primarily due to higher finance costs and one-time provisions. Management targets crossing INR 70-80 Cr PAT again by FY27.

EBITDA Margin

Reported EBITDA margin for H1FY26 was 3.0% (INR 81.6 Cr), down from 3.8% (INR 101.6 Cr) YoY. Adjusted for a one-time GST provision of INR 3.6 Cr, the margin stands at 3.5%. Management guidance for the full year FY26 is 4.2% to 4.3% excluding inorganic contributions.

Capital Expenditure

Historical capex was INR 54.6 Cr in FY25, a reduction from INR 80.7 Cr in FY24 and INR 85.3 Cr in FY23. Recent inorganic expansion includes the acquisition of R.K.S. Motor Pvt Ltd for INR 93 Cr.

Credit Rating & Borrowing

CRISIL maintains a 'Stable' outlook based on a moderate financial risk profile. Total borrowings stood at INR 423.1 Cr in FY25 with a gearing of 1.5 times and an interest coverage ratio of 1.8 times. Debt protection metrics are expected to improve as operating margins recover.

⚙️ Operational Drivers

Raw Materials

As an automobile dealer, the primary 'raw material' is New Vehicle Inventory (MSIL, Tata, JLR, Bharat Benz, Ather) which accounts for approximately 86% of total revenue (COGS of INR 2,444.4 Cr in H1FY26).

Import Sources

Sourced domestically from OEM manufacturing plants across India, primarily from Haryana (MSIL), Tamil Nadu (Daimler/Ather), and Maharashtra (Tata Motors/JLR).

Key Suppliers

Maruti Suzuki India Limited (MSIL), Honda Cars India, Jaguar Land Rover India Ltd, Tata Motors Ltd (Commercial Vehicles), Daimler India Commercial Vehicles (Bharat Benz), and Ather Energy.

Capacity Expansion

Current network includes 17 senior management leaders overseeing multi-state operations. Expansion is focused on touchpoints; the R.K.S. Motor acquisition adds significant presence in the Hyderabad/Telangana region.

Raw Material Costs

Cost of Goods Sold (COGS) was INR 2,444.4 Cr in H1FY26, representing 86% of revenue. Procurement is managed through longstanding relationships with principals, with a low risk of dealership cancellation due to a 17% historical growth record.

Manufacturing Efficiency

Service efficiency is measured by 'revenue per car' and 'labor per car' (8% margin) and 'spares per car' (17-18% margin). Service volumes reached 9,20,406 units in H1FY26.

Logistics & Distribution

Distribution is handled through a network of showrooms and service centers across 5 states; logistics costs are integrated into the COGS and other operating expenses.

📈 Strategic Growth

Expected Growth Rate

7-8%

Growth Strategy

Growth will be achieved through a mix of 3% organic volume growth and 4% inorganic growth from acquisitions like R.K.S. Motor. The company is also focusing on high-margin segments, targeting a service-to-sales ratio of 15x-20x and increasing the sales of premium vehicles and EVs.

Products & Services

New passenger vehicles (Maruti Suzuki Arena/Nexa), luxury cars (JLR), commercial vehicles (Tata, Bharat Benz), electric two-wheelers (Ather), pre-owned cars, scheduled servicing, collision repairs, and spare parts distribution.

Brand Portfolio

Popular Vehicles and Services, Popular Mega Motors, Vision Motors, Kuttukaran Green, R.K.S. Motor.

New Products/Services

Expansion into the EV segment via Ather Energy dealerships and increasing the contribution of high-value services like 'Collision and Repair' which maintain steady volumes even when new sales are muted.

Market Expansion

Aggressive expansion in Tamil Nadu, Karnataka, and Maharashtra to reduce Kerala's revenue share to 50% within 3 years. Recent entry into Punjab via organic network addition.

Market Share & Ranking

Ranked as one of the largest authorized dealerships for MSIL vehicles in India.

Strategic Alliances

Long-term dealership agreements with MSIL (since 1983), Tata Motors, and Daimler India. Strategic partnership with Ather Energy for EV penetration.

🌍 External Factors

Industry Trends

The industry is shifting toward EVs (Ather gaining market share) and premiumization (SUV demand). The dealership model is evolving toward digital growth and higher service-to-sales integration to buffer against vehicle sales cyclicality.

Competitive Landscape

Faces intense competition from other authorized dealers of Hyundai, Tata, and Mahindra, as well as multi-brand service aggregators.

Competitive Moat

Moat is built on 40+ years of relationship with MSIL and a massive service network that creates high switching costs for customers. Sustainability is driven by the 'service-first' approach which generates recurring high-margin revenue.

Macro Economic Sensitivity

Highly sensitive to GST rate changes and monsoon performance, which dictates rural demand for PVs and CVs. Q2FY26 sentiment was aided by a better monsoon.

Consumer Behavior

Shift toward premium hatchbacks and SUVs; increased footfalls during festive periods like Onam (mid-August to mid-September).

Geopolitical Risks

Minimal direct impact; however, global supply chain disruptions affecting OEM production (semiconductors/parts) can limit inventory availability.

⚖️ Regulatory & Governance

Industry Regulations

Subject to GST regulations and OEM-mandated operational standards. The company is currently managing a transition following the divestment of Honda and Piaggio businesses.

Environmental Compliance

Compliant with ESG frameworks as monitored by the voluntarily constituted Risk Management Committee since June 2021.

Taxation Policy Impact

Effective tax rate impacted by deferred tax assets of INR 7 Cr from loss-making units (PVSL and KCPL).

Legal Contingencies

A provision of INR 3.6 Cr was taken in Q2FY26 for compensation sales related to a petition filed in the Supreme Court by the Federation of Automobile Dealers Association regarding GST electronic credit ledgers.