SCPL - Sheetal Cool
Financial Performance
Revenue Growth by Segment
Total revenue for 9MFY25 was INR 228 Cr, representing a 14.9% decline compared to INR 268 Cr in 9MFY24. The company has delivered a poor 5-year compounded sales growth of 4.41%, while the 3-year growth is slightly negative at -1%.
Geographic Revenue Split
The company exhibits high geographic concentration with ~75% of revenue derived from Gujarat, followed by Maharashtra at ~15%, and the remaining 10% from Rajasthan, Madhya Pradesh, and other states.
Profitability Margins
PAT margins stood at 5.86% in FY24 (INR 20.84 Cr) compared to 5.98% in FY23 (INR 20.45 Cr). Operating margins have been volatile, ranging between 9.7% and 13.6% over the four fiscals through March 2024.
EBITDA Margin
EBITDA margin was 13.11% in FY23 (INR 44.83 Cr) and 12.28% in FY22. Operating margins are expected to moderate to approximately 11-11.5% for FY25 due to high raw material costs and competitive pricing pressures.
Capital Expenditure
The company has planned a debt-funded capital expenditure (capex) for fiscal 2026 to expand capacity and support its entry into new markets like Uttar Pradesh and West Bengal.
Credit Rating & Borrowing
Crisil reaffirmed a 'Crisil BBB/Stable' rating in May 2025. Conversely, Infomerics downgraded the company to 'IVR BB-/Negative' and classified it as 'ISSUER NOT COOPERATING' due to non-furnishing of information. Interest coverage is comfortable at over 6 times as of H1 FY24.
Operational Drivers
Raw Materials
Key raw materials include raw milk, Skimmed Milk Powder (SMP), and various packaging materials. Milk prices are highly volatile and directly impact the operating margin, which fluctuates based on the company's ability to pass on costs.
Import Sources
Primary procurement is domestic, centered in Gujarat and surrounding regions to support its manufacturing base in Amreli.
Key Suppliers
The company maintains relationships with a vast network of milk suppliers and over 400 distributors to manage its supply chain.
Capacity Expansion
Capacity expansion is scheduled for fiscal 2026 to increase volumetric sales and support the distribution network expansion into Northern and Eastern India.
Raw Material Costs
Raw material costs are a significant portion of the expense structure; high costs in Q2 FY25 impacted margins, though they recovered to 11.3% in Q3 FY25. Procurement is seasonal, peaking between October and March.
Manufacturing Efficiency
Efficiency is monitorable through the company's ability to ramp up planned capacity and maintain operating margins above 11% amidst input price volatility.
Logistics & Distribution
The company is increasing its distribution network by opening new outlets in Gujarat and commencing distribution to UP and West Bengal to reduce regional dependency.
Strategic Growth
Expected Growth Rate
5-6%
Growth Strategy
Growth will be driven by a debt-funded capacity expansion in FY2026, increasing the distribution footprint in UP and West Bengal, and leveraging a diversified product mix including ice cream, frozen foods, and snacks.
Products & Services
Ice cream, milk, lassi, buttermilk, flavored milk, namkeen, wafers, fryums, frozen foods, bakery products, and sweets.
Brand Portfolio
Sheetal and J'adore.
New Products/Services
The company continues to diversify into frozen items and bakery products to complement its core dairy business.
Market Expansion
Targeting expansion beyond the core Gujarat market into Maharashtra (currently 15%), Rajasthan, Madhya Pradesh, Uttar Pradesh, and West Bengal.
Market Share & Ranking
Not disclosed in absolute percentage, but it holds an established market position in the Gujarat dairy and snacks segment.
External Factors
Industry Trends
The FMCG and dairy industry is seeing a shift toward organized players, but remains highly competitive. SCPL is positioning itself by diversifying into value-added products like frozen foods and snacks which offer different margin profiles than liquid milk.
Competitive Landscape
Faces intense competition from large organized dairy cooperatives and local unorganized snack manufacturers.
Competitive Moat
The moat is built on the 25-year experience of the Bhuva family and an established distribution network in Gujarat. However, this is challenged by low switching costs for consumers and intense competition.
Macro Economic Sensitivity
Highly sensitive to agricultural output and cattle health; cattle diseases can lead to milk shortages, impacting production volumes.
Consumer Behavior
Demand is seasonal, particularly for ice cream and cold dairy products, peaking during summer months.
Geopolitical Risks
Susceptible to government regulations such as intermittent bans on the export of Skimmed Milk Powder (SMP), which affects domestic availability and pricing.
Regulatory & Governance
Industry Regulations
Subject to FSSAI standards for food safety, ISO 9001:2008, and ISO 22000:2005 certifications. Operations are also influenced by government milk procurement policies.
Environmental Compliance
Not disclosed in absolute INR.
Taxation Policy Impact
The company follows standard Indian corporate tax laws; specific tax rate percentages were not detailed.
Legal Contingencies
The company was classified as 'Non-cooperative' by Infomerics Valuation and Rating Pvt Ltd in 2022 for failing to furnish information required for monitoring ratings. Auditors (H.B. Kalaria & Associates) noted in November 2025 that they did not perform physical verification of inventory or cash, relying solely on management records.
Risk Analysis
Key Uncertainties
Volatility in raw milk prices and the ability to scale up volumetric sales from new capacity are primary uncertainties, with a potential margin impact of 2-3% based on historical fluctuations.
Geographic Concentration Risk
High risk with 75% of revenue coming from a single state (Gujarat).
Third Party Dependencies
High dependency on a fragmented supplier base for raw milk and a network of 400+ distributors for market reach.
Technology Obsolescence Risk
Low risk for core products, but digital transformation in supply chain and distribution is necessary to compete with larger FMCG players.
Credit & Counterparty Risk
Debtor days have increased from 35.6 to 51.7 days, indicating a slight weakening in receivables management.