STYLEBAAZA - Baazar Style
Financial Performance
Revenue Growth by Segment
Overall revenue from operations grew 38% YoY to INR 1,343.7 Cr in FY25. In Q2 FY26, revenue grew 71% YoY to INR 532 Cr. Private label sales, a key internal segment, grew 119% YoY in Q2 FY26, now contributing 58% of total sales compared to previous periods.
Geographic Revenue Split
The company exhibits high geographic concentration with over 80% of revenue generated from West Bengal, Odisha, Assam, and Bihar. In Q2 FY26, core markets grew 70% YoY, while focus markets (new territories like UP and Andhra Pradesh) grew 77% YoY.
Profitability Margins
Gross margin stood at 33.7% for FY25 and was 31% in Q2 FY26, reflecting a 90 bps expansion YoY. IndAS PAT margin (excluding exceptional gains) is guided at 2-3% for FY26, while pre-IndAS PAT margin is targeted at 3-4%.
EBITDA Margin
IndAS EBITDA margin was 14.1% in FY25 (INR 189.6 Cr) and is guided at 14-15% for FY26. Q2 FY26 IndAS EBITDA rose 184% YoY to INR 69 Cr, driven by improved operational efficiency and cost absorption.
Capital Expenditure
The company plans for calibrated expansion with annual cash accruals of INR 50-60 Cr expected to comfortably cover capital expenditure requirements for new store rollouts, minimizing reliance on external debt.
Credit Rating & Borrowing
The company maintains a 'Stable' outlook with a conservative capital structure. Yearly repayment obligations are approximately INR 8-10 Cr, supported by a healthy current ratio of 1.40-1.50 times.
Operational Drivers
Raw Materials
The primary cost driver is finished readymade garments and merchandise. Private labels now account for 58% of total sales, which helps in reducing overall procurement costs and improving gross margins by approximately 50 bps annually.
Import Sources
Not specifically disclosed, but procurement is focused on strengthening the private label supply chain to achieve better economies of scale.
Capacity Expansion
Total retail area reached 2.3 million square feet in Q2 FY26, a 38% increase YoY. The company added 36 net stores in H1 FY26 and is on track to meet its full-year target of adding 40-50 new stores.
Raw Material Costs
Gross profit reached INR 452.4 Cr in FY25. Procurement strategies focus on increasing the share of private labels to 58% of sales to mitigate rising third-party merchandise costs and enhance margin stability.
Manufacturing Efficiency
Operational efficiency is measured by sales per square foot, which saw a 22% uptick to INR 865 in Q2 FY26 from INR 708 in the previous quarter.
Logistics & Distribution
Not disclosed as a specific percentage of revenue.
Strategic Growth
Expected Growth Rate
25-30%
Growth Strategy
Growth will be driven by adding 40-50 new stores annually, targeting a Same Store Sales Growth (SSSG) of 6-7%, and expanding the private label contribution. The company is also diversifying geographically into Jharkhand, UP, and Andhra Pradesh to reduce dependence on West Bengal and Odisha.
Products & Services
Readymade garments, footwear, toys, accessories, cosmetics, luggage, household items, and home furnishings.
Brand Portfolio
STYLEBAAZA
New Products/Services
Expansion of private label categories across the product portfolio, which grew 119% YoY in Q2 FY26.
Market Expansion
Expansion into 'Focus Markets' including Uttar Pradesh, Jharkhand, Tripura, Andhra Pradesh, and Chhattisgarh to mitigate regional concentration risks.
External Factors
Industry Trends
The organized retail industry is growing due to increased penetration in Tier 2/3 cities. The company is positioning itself as a branded value fashion leader to capture the shift from unorganized to organized retail.
Competitive Landscape
Intense competition from both organized players (national retail chains) and unorganized local players, which constrains pricing power and scalability.
Competitive Moat
Moat is built on regional leadership in the under-penetrated Eastern region and a disciplined expansion model. Sustainability is driven by a high private label mix (58%) and a 22% improvement in sales per sq. ft., creating a cost-efficient scalable model.
Macro Economic Sensitivity
Highly sensitive to consumer disposable income in Tier 2 and Tier 3 cities and macroeconomic indicators impacting market demand and pricing.
Consumer Behavior
Customers are increasingly gravitating toward branded value fashion, leading to higher footfalls and improved basket sizes.
Geopolitical Risks
Exposure to political conditions in core Eastern Indian states which could impact operational stability or store rollout schedules.
Regulatory & Governance
Industry Regulations
Compliance with the Companies Act 2013 and SEBI (LODR) Regulations 2015 following its public listing on September 6, 2024. The company also manages risks related to legal and regulatory changes in the retail sector.
Taxation Policy Impact
Subject to standard Indian corporate tax laws; changes in tax laws are noted as a factor that could influence performance.
Legal Contingencies
A strategic reassessment of lease terms under IndAS 116 resulted in a one-time exceptional gain of INR 55 Cr. No other specific pending court case values were disclosed.
Risk Analysis
Key Uncertainties
Intense competition may constrain pricing power and profitability. The seasonal nature of the business (Durga Puja) creates quarterly revenue volatility.
Geographic Concentration Risk
Over 80% of revenue is derived from West Bengal, Odisha, Assam, and Bihar, creating high vulnerability to regional economic or political disruptions.
Third Party Dependencies
The company is reducing dependency on third-party brands by increasing private label sales to 58% of the total mix.
Technology Obsolescence Risk
The company is mitigating technology risks through 'accelerating digital transformation' and investments in technology to streamline operations and inventory.
Credit & Counterparty Risk
Financial risk profile is considered comfortable with a strong liquidity position and a current ratio of 1.40-1.50.