SUNFLAG - Sunflag Iron
Financial Performance
Revenue Growth by Segment
The company derives 70-75% of its revenue from the Automobile OEM segment and 25-30% from the non-auto segment. Revenue from operations for Q2 FY26 stood at INR 972.99 Cr.
Geographic Revenue Split
Operations are primarily concentrated in India with the main manufacturing facility located in Bhandara, Maharashtra, which provides strategic access to both raw material sources and domestic customers.
Profitability Margins
Operating Profit Margin for FY 24-25 was 7.97% compared to 8.06% in FY 23-24. Net Profit Margin was 4.15% in FY 24-25 compared to 4.57% in FY 23-24, reflecting slight compression due to industry volatility.
EBITDA Margin
Historical operating margins have ranged between 10-14%, though they are currently around 7.97-8.06%. Management expects margins to stabilize around 11-12% over the medium term as capacity utilization improves.
Capital Expenditure
The company has recently completed capacity expansion for its blooming mill and super-alloy plant. Planned discretionary capex is focused on the development of new mines, with INR 116 Cr allocated for gross debt repayments in FY25.
Credit Rating & Borrowing
The company maintains a credit rating of CARE A+; Stable for long-term facilities and CARE A1+ for short-term facilities. Interest coverage ratio stands at 2.88x as of FY 24-25.
Operational Drivers
Raw Materials
Primary raw materials include Iron Ore and Coal, which are used to produce intermediate Pig Iron and Sponge Iron. These integrated inputs are critical for the production of alloy and mild steel.
Import Sources
Raw materials are primarily sourced domestically, leveraging the plant's strategic location in Maharashtra for proximity to mines and local supply chains.
Capacity Expansion
Recently completed expansion of the blooming mill and super-alloy plant. Current operations are fully integrated from pig iron/sponge iron manufacturing to final steel products.
Raw Material Costs
Integrated operations support a stable operating margin of 10-14% historically. The company uses backward integration into pig iron and sponge iron to mitigate the impact of raw material price fluctuations.
Manufacturing Efficiency
Integrated nature of operations allows for better control over the value chain, though it requires higher inventory levels to ensure continuous production.
Logistics & Distribution
The Bhandara facility is strategically located to optimize distribution to major automobile OEMs and government entities.
Strategic Growth
Expected Growth Rate
Not disclosed in available documents
Growth Strategy
Growth is targeted through the expansion of high-value product lines like super-alloys and blooming mill capacity, alongside the development of new mines to secure raw material self-sufficiency and reduce costs.
Products & Services
Mild-steel products, alloy steel products, carbon steel products, and super-alloys supplied to OEMs and ordnance factories.
Brand Portfolio
Sunflag Steel
New Products/Services
Super-alloy products from the newly expanded plant are expected to contribute to higher-margin revenue streams.
Market Expansion
Targeting increased contribution from the non-auto segment (currently 25-30%) and government entities like ordnance factories.
Strategic Alliances
The company operates with various subsidiaries and joint ventures, including a significant investment in Lloyds Metals and Energy Ltd.
External Factors
Industry Trends
The industry is seeing a shift toward high-performance alloys and integrated manufacturing to combat margin volatility. Demand is currently driven by a recovery in the automotive sector.
Competitive Landscape
Competes with other major alloy steel producers in India, maintaining an edge through specialized super-alloy capabilities.
Competitive Moat
The moat is built on 50 years of promoter experience, deep-rooted relationships with major auto OEMs, and a fully integrated manufacturing setup that provides cost leadership.
Macro Economic Sensitivity
Highly sensitive to GDP growth and industrial production cycles, particularly in the automotive and infrastructure sectors.
Consumer Behavior
Automotive OEMs are increasingly demanding specialized alloy steels for high-performance and lightweight applications.
Geopolitical Risks
Susceptible to international trade barriers on steel and global commodity price fluctuations.
Regulatory & Governance
Industry Regulations
Operations are subject to pollution control norms and SEBI Listing Obligations and Disclosure Requirements (LODR) 2015.
Environmental Compliance
The company maintains a Quality, Environment, Health, and Safety policy and a Whistleblower policy to ensure ESG compliance.
Taxation Policy Impact
The company follows standard Indian corporate tax laws; Net Profit Margin of 4.15% is reported after tax provisions.
Risk Analysis
Key Uncertainties
Volatility in steel prices and raw material costs (coal/iron ore) poses a significant risk to the 11-12% target operating margins.
Geographic Concentration Risk
High concentration of manufacturing assets in Bhandara, Maharashtra.
Third Party Dependencies
High dependency on the automotive industry for 75% of total sales volume.
Technology Obsolescence Risk
The company mitigates technology risk by upgrading to modern blooming mills and super-alloy plants.
Credit & Counterparty Risk
Receivables quality is strong with a Debtors Turnover Ratio of 9.87x, reflecting timely payments from OEM clients.