VMM - Vishal Mega Mart

📊 NSE: VMM 🏢 Trading 📅 Last Updated: 12/14/2025 15:10

💰 Financial Performance

Revenue Growth by Segment

Revenue from operations grew 20.2% YoY to INR 1,07,163 million in FY25. Segmental contributions were: Apparel at 43.9% (INR 47,046.56 million), Fast-Moving Consumer Goods (FMCG) at 27.75% (INR 29,737.71 million), and General Merchandise at 28.2% (INR 30,221.71 million). H1 FY26 revenue grew 21.6% YoY to INR 61,218 million.

Geographic Revenue Split

As of Q2 FY26, the revenue split by region was: North India at 37.6%, East India at 31.6%, West India at 22.6%, and South India at 8.2%. The company operates a central distribution hub in North India to support this regional concentration.

Profitability Margins

Gross margin improved to 28.49% in FY25 from 27.67% in FY24. Profit After Tax (PAT) margin increased to 5.9% (INR 6,320 million) in FY25 from 5.18% (INR 4,619 million) in FY24. H1 FY26 PAT margin stood at 5.9%, a 41% YoY growth in absolute profit to INR 3,584 million.

EBITDA Margin

Reported EBITDA margin was 14.3% in FY25 (INR 15,302 million), up from 14.0% YoY. Adjusted EBITDA (pre-Ind AS 116 and pre-ESOP) margin was 9.6% (INR 10,333 million), reflecting a 38.7% growth. H1 FY26 EBITDA margin was 13.9% (INR 8,537 million).

Capital Expenditure

While specific total CAPEX was not disclosed, the company expanded its store network by 13.9%, growing from 611 stores to 696 stores in FY25, and increased total retail space to 12.16 million sq. ft.

Credit Rating & Borrowing

Finance costs for FY25 were INR 1,492 million, a 4% increase from INR 1,435 million in FY24, primarily driven by lease liabilities under Ind AS 116.

⚙️ Operational Drivers

Raw Materials

The company's Cost of Goods Sold (COGS) represents 71.5% of revenue (INR 76,636 million), consisting of finished goods in Apparel, FMCG, and General Merchandise categories.

Import Sources

Sourcing is primarily domestic, managed through a central distribution centre in North India and a geographically diverse supplier ecosystem across India.

Key Suppliers

VMM relies on a robust ecosystem of third-party contract manufacturers and vendors for 100% of its own-brand products, though specific company names are not disclosed.

Capacity Expansion

Current capacity is 696 stores covering 12.16 million sq. ft. as of March 31, 2025. The company added 85 stores in FY25 and continues an 'accelerated new store opening' strategy in FY26.

Raw Material Costs

COGS was INR 76,636 million in FY25, representing 71.5% of revenue, compared to 72.3% in FY24, indicating improved sourcing efficiency.

Manufacturing Efficiency

Average store size decreased slightly to 17,474 sq. ft. in FY25 from 18,011 sq. ft. in FY24, reflecting a shift toward more optimized store formats in Tier-2 cities.

Logistics & Distribution

Not disclosed as a separate percentage, but included within 'Other Expenses' which totaled INR 8,820 million (8.2% of revenue) in FY25.

📈 Strategic Growth

Expected Growth Rate

21.60%

Growth Strategy

Growth is driven by a three-pronged strategy: expanding the store network (696 stores currently), maintaining double-digit Adjusted SSSG (12.3% in FY25), and increasing the revenue share of high-margin own brands (currently 73.15%). The company reinvests operating leverage gains to maintain price parity and drive volume growth.

Products & Services

Retail sales of Apparel, Fast-Moving Consumer Goods (FMCG), and General Merchandise through physical stores and omni-channel platforms.

Brand Portfolio

Vishal Mega Mart (Own brands contribute 73.15% of total revenue, amounting to INR 78,385.79 million).

New Products/Services

Continuous expansion of the own-brand portfolio, which grew its revenue contribution from 71.81% to 73.15% YoY.

Market Expansion

Aggressive focus on Tier-2 cities and beyond, which house 504 stores (72.4% of total stores) compared to 192 stores in Tier-1 cities.

Market Share & Ranking

Not disclosed, but the company identifies as a leader in the value retail segment with 696 stores.

🌍 External Factors

Industry Trends

The industry is shifting toward omni-channel ecosystems and value retail penetration in smaller towns; VMM is positioning itself with 504 stores in Tier-2+ cities and a growing digital platform.

Competitive Landscape

Faces intense market competition from both organized value retailers and unorganized local players.

Competitive Moat

Sustainable moat built on cost leadership via a 73%+ own-brand mix and an extensive, hard-to-replicate physical footprint of 696 stores in value-conscious markets.

Macro Economic Sensitivity

High sensitivity to domestic economic conditions and government regulations, which can impact consumer budgets and operational costs.

Consumer Behavior

Shift toward higher price points within the value segment and increasing preference for own-brand affordability.

Geopolitical Risks

Supply chain disruptions and market volatilities are identified as key risks to organizational stability.

⚖️ Regulatory & Governance

Industry Regulations

Subject to the Companies Act 2013, SEBI ESOP Regulations, and GST laws. Compliance is monitored through an internal audit program and secretarial audits.

Environmental Compliance

The company obtained third-party independent assurance for its Business Responsibility and Sustainability Reporting (BRSR) Core from GT Bharat LLP.

Taxation Policy Impact

The company faces a tax demand of INR 13.48 crore (including tax, interest, and penalty) for FY 2018-19 to 2022-23 due to alleged excess Input Tax Credit availing.

Legal Contingencies

Pending insolvency application at NCLT Chandigarh filed by MA Sales Corporation for an alleged default of INR 2.58 crore. Also facing a GST demand of INR 13.48 crore.

⚠️ Risk Analysis

Key Uncertainties

Total reliance on third-party vendors for own-brand manufacturing (73% of revenue) poses a significant risk to quality control and supply continuity.

Geographic Concentration Risk

69.2% of revenue is concentrated in North and East India, making the company vulnerable to regional economic or weather-related disruptions.

Third Party Dependencies

100% dependency on third-party contract manufacturers for own-brand products.

Technology Obsolescence Risk

Investing in advanced technological solutions to integrate offline stores with digital platforms to mitigate the risk of being left behind by e-commerce competitors.